Episode 11: Innovation Under Pressure – Bloom Fresh and CPVO on Protection in Practice
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Episode 11: Innovation Under Pressure – Bloom Fresh and CPVO on Protection in Practice
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In this episode of Seeds of Tomorrow – The Next Chapter, Alanna Rennie (Chief Legal Officer at BLOOM FRESH) and Montserrat García - Moncó (Head of Unit Legal and Governance at the Community Plant Variety Office) discuss what it takes to bring new fruit varieties to market, from long-term breeding investment to global licensing and enforcement.
From flavour innovation and disease resistance to harvested material protection, provisional protection challenges and the role of DNA testing in court, the discussion offers a practical look at how the plant variety right system operates — and where it may need to evolve.
A conversation about long-term investment, legal certainty and making intellectual property effective across border
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