Episode 10 - Expanding Market Opportunities with MarketMaker
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Episode 10 - Expanding Market Opportunities with MarketMaker
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In this episode of the FARM Champion Podcast, host Ahlishia Shipley sits down with agricultural marketing expert Darlene “Dar” Knipe to discuss what market access really means for farmers and ranchers. Dar shares common barriers producers face, the importance of using reliable market information to guide business decisions, and how the MarketMaker platform helps connect producers with buyers, consumers, and new opportunities. Listeners will also learn about emerging trends in agricultural marketing and practical steps to strengthen their market position and profitability.
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