Kaltura's Ruthie Eisenberg and Yair Neumann reveal how the video giant is reinventing itself as an agentic digital experience company built on AI avatars and hyper-personalized content.

Topics Include:

• Kaltura founded 2006, went public on NASDAQ in 2021.
• Kaltura reinventing itself from video company to agentic digital experience company.
• Shift from static content delivery to hyper-personalized conversational experiences.
• Partners and customers now demand intelligence, not just video infrastructure.
• Kaltura's mission: powering agentic experiences across customer and learner journeys.
• AWS co-sell motion strengthened as Kaltura runs on AWS AI infrastructure.
• Camille used a Kaltura avatar to scale her own presentations.
• Most enterprise websites bury content behind thousands of static links.
• Kaltura builds personalised web pages on the fly, in real time.
• Over 80% of content users see is surfaced for the very first time.
• Acquisitions of eSelf.ai and PassFactory complete Kaltura's agentic content flywheel.
• PassFactory answers: what should this specific person see next?
• eSelf.ai enables multimodal conversational avatars that guide users emotionally.
• 20 years of behavioral data underpins Kaltura's content intelligence advantage.
• GPU scarcity and compute costs shape every AI architecture decision Kaltura makes.
• Kaltura optimises model tiers — strongest for planning, lighter models for execution.
• Fidelity, speed, and cost form a constant triangle in every AI product decision.
• Go-to-market and product teams now work closer together than ever before.
• Pricing shifting from seat-based SaaS to consumption and outcome-based models.
• Kaltura co-creating pricing frameworks with customers across different verticals.
• Internal product agent now handles research, stories, and data analysis autonomously.
• Small two-to-three person squads move fastest in the current AI environment.
• Yair's advice: fail at least once a week, succeed once a quarter.
• Kaltura scaled its CEO via avatar for a live investor earnings call.
• Ruthie's advice: keep the customer at the centre of every single decision.

Participants:

• Ruthie Eisenberg – Vice President, Strategic Partnerships, Kaltura
• Yair Neumann – Senior Vice President of Product, Kaltura
• Kamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web Services
• Johan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/