Ep 6 - The Chameleon Fallacy: Why Algorithmic Efficiency Can Dilute Brand Equity
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Ep 6 - The Chameleon Fallacy: Why Algorithmic Efficiency Can Dilute Brand Equity
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AI-driven hyper-personalisation sounds like progress.
Until distinctiveness gets diluted in the pursuit of relevance.
At that point, it’s worth asking - what exactly are we building?
The cost of precision rarely shows up in the metrics. This episode unpacks the hidden cost of that trade.
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