Ep 21: From Local to Global - How Businesses Break Into International Markets
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Ep 21: From Local to Global - How Businesses Break Into International Markets
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In this episode, Jenny Lezon Norris, Market Growth Director, North America of Navigator Global breaks down what it really looks like for companies to take their products beyond the U.S. and tap into international markets. The conversation highlights how global growth often starts smaller than many business owners realize, often sparked by a single inquiry. Jenny shares practical advice on navigating regulations, choosing the right market strategy, spotting red flags, and building trusted relationships abroad, while also explaining why face-to-face connections still matter in international business. The episode offers a look at the opportunities available to companies that may never have considered exporting before and the resources that can help make it possible.
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