Ep. 2 - Leveraging Competitive Market Positioning
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Ep. 2 - Leveraging Competitive Market Positioning
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About this listen
This episode of our TechPod by Quadrant Knowledge Solutions aims to shed light on leveraging competitive positioning in the market and how it can profoundly impact businesses. Through interviews with various industry experts and analysts and the best practices observed by organizations, this episode lays out the core components of competitive positioning. Furthermore, this episode will discuss the use of tools such as the SPARK Matrix, and how they can be implemented in order to maximize the advantages of effective competitive positioning. Without a doubt, businesses can leverage the power of these tools to identify their strengths and weaknesses, thereby gaining a competitive edge in the market and improving their understanding of the market to secure their desired competitive positioning