Ep. 1: The Rise of the Sun King
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Ep. 1: The Rise of the Sun King
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About this listen
When Rupert Murdoch arrived in London’s Fleet Street, the heart of the UK’s newspaper industry, in 1968, no one knew who this Australian newspaper executive was or what he wanted. It didn’t stay that way for long.
David tells the story of meeting Murdoch for the first time, interviewing him for the BBC about his ambitions and motivations. Talking to journalists David Banks and Roy Greenslade, as well as art director Vic Giles, he explores how Murdoch transformed The Sun from a low selling broadsheet into a populist tabloid behemoth. Murdoch’s approach to The Sun would be the bedrock of his business strategy for the next 50 years.
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