Ep 07: The $5,000 Logo That Never Felt Right
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Ep 07: The $5,000 Logo That Never Felt Right
-
Narrated by:
-
By:
I spent $5,000 on a logo for Endeavor that never felt right. Not once. Not for a single day.
In this episode I tell the whole story — the Nashville agency, the Canva template, the meteorological cloud symbol that five different people mistook for an upside-down E, and the three years I spent half-hiding from my own brand. It's a confession episode, but it's also a brand strategy lesson, because the mistake I made is the same one I now watch for in nearly every client who walks through Endeavor's door: rushing visual identity before the brand strategy is locked.
If you're sitting on a logo right now that doesn't feel like yours, this one's for you. And if you're a designer tired of clients who can't tell you what they want — stick around to the end. I have something for you too.