Emotional Marketing: Convert Customers Fast

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

Emotional Marketing: Convert Customers Fast

Listen for free

View show details

About this listen

If 80% of buying decisions are emotional, why are you still leading with features?

On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue.

We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage.

What you’ll learn:

🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts.
🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter.
🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants.
✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change.
👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning.
📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty.

Explore JP’s work and the ThinkBlink manifesto:
• Website: https://www.sld.com
• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix

No reviews yet