Video games are one of the fastest growing entertainment mediums on the planet...and there is a LOT that marketers of businesses in almost any industry can learn from them. The major publishers and even some savvy indie studios are masters are hijacking attention, building anticipation and creating demand. The truth is, most of the fastest growing, and most disruptive companies out there know that true breakthrough growth doesn't come from copying others in your industry or sector, it comes from looking for outside inspiration (even in the least expected places...) That's why in this video I sat down with an ex-marketer from two of the biggest video game publishers in the world, EA Games & WB Games, who is now runs Skill Tree Marketing to help independent developers cut through the noise even with smaller budgets. Regardless of whether you're a marketer at a small-medium size business or start-up, or even if you're an small development studio looking to release a new game, you'll find a tonne of value from this video. You can connect with Jon & Skill Tree Marketing at: https://skilltree-marketing.com/

In the era of AI, building a competitive moat around your business is going to become an essential component of growth. The playing field is being well and truly levelled with businesses of all sizes finally having access to the same level of tech. And with the majority of digital marketing activities moving to a full automated agentic model like media buying. The biggest differentiator you have will become your brand, and how you choose to position yourself in the market. Along with those small 1% gains you can make in specific areas like the customer experience. In this video, we'll be covering those seemingly small changes that can help you create a competitive moat around your business, to stay ahead of the curve playing field is levelled out. GET A FREE MARKETING REVIEW 💻 Want to increase your online visibility, lead and sales? Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video with practical suggestions on how to increase your traffic, leads and sales: https://elevate-digital-solutions.com/digital-review

Are podcasts a legitimate marketing strategy and should a business or brands really be looking to start a podcast in 2025?

And more importantly...are there even any advantages to starting a podcast as a business??

To put it simply, it all depends on your goals, and what you're trying to achieve...chances are you're not going to be the next Diary Of A CEO...but if you run a business, you probably also don't need to be. You just need to get in front of YOUR specific target audience! Podcasts can also be an incredible platform and enabler for creating content, but the barrier to entry is also higher than ever.

In this episode of the podcast, I sit down with Spike O'Connell, the founder of Podshop, a collection of high-end podcasting studios in Central London. Spike has consulted with and developed over 100 podcasts in a range of industries from traditional media, to B2B organisation to D2C consumer brands. He's also helped new podcasts go from zero to thousands of monthly downloads by following some very fundamental principles.

You can check out Podshop at: podshoponline.co.uk