EPS 53 - Baby Boomers: Wealth & Influncers
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EPS 53 - Baby Boomers: Wealth & Influncers
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Episode 53 ROS
Baby Boomers: The Lost Generation
We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks.
Sameer - a deep dive into the profile of Baby Boomers, and some surprising facts about them that often get overlooked
Adeel - 2 brand spotlights whose business relies on baby boomers and talk about how they market to them. (AARP & MyPillow)
Salim - 2 brand spotlights who generally appeal to young people but surprisingly resonate with baby boomers (Honda Element & Facebook)
Sameer - 1 brand spotlight that is built to last and resonate as we get older (Costco)