EP17 Masami Sato: Woven In; Embedding Impact by Design
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EP17 Masami Sato: Woven In; Embedding Impact by Design
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Narrated by:
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Join host Vinny Tafuro for a conversation with Masami Sato, founder and CEO of B1G1, a Singapore-based social enterprise and certified B Corp that has generated over 395 million giving impacts across more than 50 countries. Masami traces her path from a shy, introverted young woman who left Japan at 20 with little money and no English, to food entrepreneur, to living alongside farmers in rural communities, and explains how each of those experiences led to a single transformative insight: that lasting change isn't built through grand gestures or deferred philanthropy, but through small, intentional actions woven into the everyday fabric of business. From the original "buy one, give one" spark to the fully evolved B1G1 movement, this episode explores what it looks like to design giving into a business from the ground up, and why that changes everything.
Links Referenced
- B1G1
- Masami Sato
- One Percent for the Planet
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