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EP 3 Rafael Fresta

EP 3 Rafael Fresta

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In this episode of The Paint Pod, George sits down with Rafael Fresta for an honest and insightful conversation about building something from the ground up. Rafael shares the story behind Di Lorenzo, the tile company he and his family turned into a success through persistence, risk-taking, and a strong sense of identity.

From early struggles and uncertain beginnings to hard-earned wins, they unpack the realities of running a family business—where personal relationships and professional pressures often collide. It’s a candid look at the highs and lows of entrepreneurship, the sacrifices behind growth, and what it really takes to keep both a business and relationships intact.

Whether you’re in business, thinking about starting one, or just curious about the human side of success, this episode delivers practical insights with a personal edge.
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