EP: 015 - Leadership Lessons from Colleen Keyworth: Networking, Inclusion, and AI in the Trades
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EP: 015 - Leadership Lessons from Colleen Keyworth: Networking, Inclusion, and AI in the Trades
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In this episode, Colleen Keyworth talks about the real impact of AI in home services, leadership in the trades, and how to leverage technology for business growth. We discussed How AI's role is saving time in Operations and Processes, content authenticity, and building a legacy in the industry.
Time Stamps:
00:00 - Navigating the Current AI Landscape
10:11 - The Role of AI in Business Efficiency
20:17 - Content Creation and Authenticity in the AI Era
27:24 - The Evolution of Content Value and Trust
29:20 - Local Search and AI's Role in Home Services
30:41 - The Importance of Technical SEO
32:37 - Navigating Client Relationships in Marketing
33:56 - The Future of Marketing Agencies in an AI World
35:40 - The Human Touch in Customer Service
37:46 - After-Hours Service and Customer Experience
40:32 - Creating Memorable Customer Experiences
43:47 - The Importance of Personal Connections in Business
45:14 - Leaving a Legacy in the Trades
Resources:
Women in HVACR
International Women's Network in Cooling (IWNC)
HVACR Industry Events
Where To Find Colleen Keyworth
LinkedIn : linkedin.com/in/colleen-keyworth
Instagram : https://www.instagram.com/ckeyworth04/