AI is everywhere right now, but most of what you see is noise: silly videos, ChatGPT-generated captions that scream "a robot wrote this," or tech bros flexing workflows that have zero real-world application for service businesses. So when I found Sam Howell, I knew she was different.

Sam Howell, also known as AI with Sam, is an AI strategist and CEO of Intevo AI who teaches entrepreneurs how to replace up to 70% of their busywork with AI. No coding or tech background required. She's spoken on over 150 stages, she's a mom of two, and she built her business around creating genuine freedom, not just tech tricks. She'll be delivering a keynote at the Mobile Bev. Pros Conference in February, and this episode gives you a sneak peek of what's to come.

In this conversation, we cut through the AI hype and get into what actually matters: how AI can take tasks off your plate that you're not even doing right now because you don't have the time, the budget, or the bandwidth. We're talking lead-to-speed response, intelligent DM automation, content systems, and the crucial balance between automation and authenticity.

In this episode, you'll hear:

• Why the "AI bro" approach to automation (think: banana-gorilla videos) is useless for service businesses
• What AI "employees" actually are and how they're different from basic chatbots
• The five buckets of your time that AI can take over (without replacing your human touch)
• How lead-to-speed can make or break your bookings and why AI helps you respond first
• The ManyChat vs. intelligent conversational AI difference (and why it converts 30-40% better)
• Why Sam owns it when people ask "is this AI?" and how that builds trust instead of breaking it
• The line between delegating to AI and losing your magic, and how to avoid "flat brand" syndrome
• Why your voice, face, and relationships still matter more than ever in an AI world
• What to expect from Sam's keynote: the 5 AI employees every business should have

Resources & Links:

• Connect with Sam:
  • Website: https://aiwithsam.com
  • Instagram: @aiwithsam
• Get tickets for the Mobile Bev. Pros Conference: https://mobilebarpros.com
• Learn more about N8N (the automation tool we discussed): https://n8n.io
• ManyChat: https://manychat.com

Questions, ideas, or want to sponsor the conference? Email Sarah directly at hello@mobilebevpros.com

Questions, ideas, or want to sponsor the event? Email Sarah directly at hello@mobilebevpros.com—she’d love to hear from you!

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