In a world where pricing is often feared and neglected, one woman is on a mission to bring some light to the topic. But what happens when she reveals the power of pricing to shape customer actions and boost business performance? Find out on a new episode of The Melting Pot with Dominic Monkhouse.

This week we learned from pricing expert and the founder of Untapped Pricing, Jenny Millar. With a decade worth of hands-on experience in managing the fees for selling on eBay's European platforms, she has a deep understanding of how to use pricing as both a financial boost and a mechanism for customer behaviour management. She extends her ability to help organisations discover their product's true value, leaving no room for guesswork. Jenny's unique insights, drawn from both qualitative and quantitative customer research, provide game-changing guidance for businesses eager to leverage pricing to optimise growth.

Download and listen to learn more from Jenny Millar.

On today’s podcast:

• Unearth the hidden power of pricing
• Using pricing to shape customer behaviour
• Understanding the power of price options
• Debunking some of the most common pricing myths
• The importance of an evolving pricing strategy

Follow Jenny Millar:

Website

LinkedIn

The Pricing Scoreapp

Bitesize pricing tactics

Book recommendations:

The Mom Test

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