E23 - GenAI in Marketing and Business
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E23 - GenAI in Marketing and Business
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Narrated by:
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In this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets, demystifying GenAI, and its practical applications in enterprises.
Key points covered:
- The disruptive effect of AI on traditional agency models and project management
- Challenges in marketing quantum computing due to its niche audience
- The potential of GenAI in enhancing lead qualification and personalization in marketing
- Starting with manual processes before automating with GenAI
- Training on GenAI tools is essential for effective use
- AI’s potential in enhancing data analysis and developing customized content for target accounts
- Setting realistic expectations with GenAI and avoiding the hype
Ben Rotenberg’s contact details:
LinkedIn: https://www.linkedin.com/in/ben-rotenberg/
Mobile: +972-52-8025370
Personal Website: https://genaiforwork.xyz/en/
Hosted on Acast. See acast.com/privacy for more information.
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