Don’t make these Contractor marketing mistakes
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Don’t make these Contractor marketing mistakes
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A prospect gets a referral, checks you out online, and quietly moves on. No call. No second chance. No explanation. Just… gone.
In this episode of The Deal Factory, Jeff Harkness sits down with Chad Diller, CEO of Landscape Leadership, to unpack what’s really happening behind the scenes—and why marketing today has less to do with leads and more to do with perception.
From AI and search to content, reviews, and storytelling, this conversation breaks down how buyers, customers, and even potential employees are judging your business long before you ever get the opportunity to sell.
If you want to stand out, scale, and eventually build something worth buying… this is where it starts.
Key Discussion Points:
Why most trades businesses are invisible to serious buyers
The real reason your marketing isn’t working
AI vs reality: what’s actually changing (and what isn’t)
Why content is now a requirement, not a strategy
How marketing impacts hiring, culture, and growth
The biggest missed opportunity: your existing customers
Why referrals aren’t enough anymore
Residential vs commercial: completely different playbooks
How to choose the right marketing partner (and avoid wasting money)