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Do Good Work

Do Good Work

By: Raul Hernandez Ochoa
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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, RaulAttribution-NonCommercial-NoDerivatives 4.0 International Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control
    Jun 29 2026

    I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,” why he believes VC money erodes a founder’s mission, and how owning infrastructure and going upstream helps you control your destiny and protect your data. John also explores AI’s risks—counterfeit human personhood and reducing humans to artifacts—while arguing for a renaissance where authentic humanity becomes a premium. He shares how Patmos is redeveloping the old Kansas City Star printing press into a C-PACE financed, assessed clean-energy data center plus a downtown tech hub to create jobs and urban renewal. We also discuss his Albertus Magnus Institute and his North Star: human freedom.


    03:25 Counterfeit Humanity & the Organic Human Market

    08:07 AI and the Technocratic Paradigm

    11:21 The Human Renaissance: Practical Counter-Revolution

    14:08 Owning the Dirt: Freedom Through Education & Independence

    14:20 John's Journey: From Ministry to Data Centers

    22:55 Patmos: Free Speech Hosting & AI Infrastructure

    27:23 Data Centers, Sustainability & The Kansas City Story

    32:20 Owning Your Own Data & Patmos Phase Two

    Connect with John:

    • https://patmos.tech/

    • https://magnusinstitute.org/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    40 mins
  • Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
    Jun 25 2026

    In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals.


    01:36 AI Overwhelm and Pace

    03:19 Snowstorm Business Models

    04:13 No SaaS Moat Strategy

    05:09 Signals Into the CRM

    06:45 Dark Data and Transcripts

    08:55 Scaling Clients and LTV

    15:49 Team Structure and Learning

    19:41 Agents vs SOP Iteration

    24:39 Standardize Custom Work

    24:59 Value Based Pricing Framework

    27:48 Cost Savings Case Study

    30:16 Pricing as Perception

    31:49 Why Upside Deals Fail

    35:36 Confidence and Client Execution

    36:34 Staying Ahead of AI Curve

    39:37 Creativity and Feedback Loops

    Connect with Ronan:

    • https://www.linkedin.com/in/ronan-leonard/

    https://intelligentresourcing.co/


    Connect with Raul:

    • Work with Raul: https://dogoodwork.io

    • Free Growth Resources: https://dogoodwork.io/resources

    • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

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    40 mins
  • How AI Will Evolve the 7 Parts of Your Consulting Business Model
    May 15 2026

    How AI Will Evolve the 7 Parts of Your Business Model:
    Leverage AI to enable you to solely focus on client relationships, belief and the nuances of your work

    00:00 The Bold Pricing Vow
    01:42 AI Labs Enter Services
    03:29 Your Offer Is Not The Moat
    05:00 Seven Model Ingredients
    06:47 How AI Changes Each Part
    15:25 The Evolved Model Blueprint
    25:26 Three Breakthrough Signals
    29:49 Four Steps To Redesign
    36:53 Closing Call To Evolve

    Substack Version of this podcast:
    https://dogoodwork.substack.com/p/how-ai-will-evolve-the-7-parts-of

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    37 mins
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