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Discover Lafayette

Discover Lafayette

By: Jan Swift
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The Gateway to South LouisianaDiscover Lafayette© Social Sciences Travel Writing & Commentary
Episodes
  • Ryan Furby – CEO of RAF Strategic Communications and Public Affairs – “It’s All About Trust”

    Ryan Furby – CEO of RAF Strategic Communications and Public Affairs – “It’s All About Trust”
    Jun 26 2026
    Many people have never heard of Ryan Furby, yet they have likely experienced the impact of the work he does. After an international career with some of the world’s largest corporations, including FedEx, Philip Morris International, and Biogen, Ryan returned to Louisiana and quietly built a consulting practice that helps organizations navigate complex business challenges through strategic communications, public affairs, and reputation management. Today, as CEO of RAF Strategic Communications and Public Affairs, he advises companies while also giving generously of his time to Acadiana’s nonprofit and civic organizations. In this episode of Discover Lafayette, Ryan demystifies a profession that often operates behind the scenes. He explains how organizations earn, and sometimes lose, the public’s trust, why communications belong at the executive table, and how thoughtful leadership can determine whether a company thrives during moments of opportunity or crisis. As Ryan succinctly explains, “I’m in the trust business. I’m in the reputation business.“ Louisiana Roots, Global Experience Ryan’s career has taken him around the world, but Louisiana has always remained home. Born in Baton Rouge, raised in Mandeville, and educated at Loyola University New Orleans, Ryan grew up with deep family ties throughout South Louisiana. His mother’s family has roots in Lafayette stretching back generations, while his father’s family is from Alexandria. After nearly twenty years of pursuing increasingly demanding international leadership roles, Ryan found himself burned out. “I’d been chasing jobs and money and career all around the world for 20 years,” he recalls. “I was at a point where I was really burned out.” Initially, moving to Lafayette was intended to be temporary, a place where he and his wife could regroup while raising their two young children closer to family. “We’ll spend a year. See how it goes.” Eight years later, Lafayette has become home. That decision changed not only his family’s life, but the community that would eventually benefit from his leadership. Learning Leadership at FedEx Ryan credits much of his professional development to his years at FedEx, where he describes the company as “my training ground” and “my MBA.” Working inside one of the world’s largest transportation companies gave him unprecedented exposure to executive decision-making and corporate strategy. Few people influenced him more than FedEx founder Fred Smith. “I thought of him as a professor,” Ryan says. “Every time he spoke, I just absorbed all of that.” Smith’s military background shaped the culture of the company through a simple but powerful philosophy: “Shoot. Move. Communicate.” Ryan explains that the phrase represented more than a slogan. It embodied how organizations must continually adapt, execute, and communicate internally to remain successful. At FedEx, communications wasn’t an afterthought, it was part of executive leadership. Communications professionals sat alongside legal counsel, operations leaders, marketing executives, and division presidents, helping shape decisions before they became headlines. As Ryan explains, their role was often to become “the conscience of the organization,” helping leaders ask difficult questions: “If you mess up, how do you own it? How do you fix it? How do you prevent it from happening again?” Katrina: Helping New Orleans Recover One of Ryan’s defining professional experiences came in the aftermath of Hurricane Katrina. From FedEx’s corporate “war room,” he watched the devastation unfold while simultaneously helping coordinate logistics and charitable efforts to support New Orleans’ recovery. The experience was deeply personal. “I felt like New Orleans was my home,” he says. “Watching that and then knowing what my friends and family were experiencing felt very personal.” Among the recovery efforts he remains most proud of was helping the Audubon Aquarium of the Americas reopen. After Katrina, nearly every animal inside the aquarium died when life-support systems failed. The surviving penguins and two sea otters had been relocated to California while the facility rebuilt. When the aquarium asked FedEx for help bringing the animals home, Ryan immediately recognized the symbolic importance. “This is going to be big. This is a story.” FedEx ultimately chartered one of its own aircraft to transport the animals back to New Orleans, sponsored the exhibit, and helped organize a major reopening celebration nearly one year after the storm. “It was symbolic of what New Orleans needed,” Ryan reflects. https://www.youtube.com/watch?v=OUvQQr-obXU The story became a powerful reminder that communications is about far more than publicity; it is about helping communities recover, celebrate milestones, and restore hope. Reinvention on a Global Stage Ryan’s next chapter took him to Switzerland with Philip ...
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    1 hr and 8 mins
  • Trent Angers: Acadian House Publishing -Preserving Louisiana’s Stories

    Trent Angers: Acadian House Publishing -Preserving Louisiana’s Stories
    Jun 19 2026
    For more than five decades, Trent Angers has dedicated his life to journalism, publishing, and preserving the stories that define Louisiana and its people. As founder, editor, and publisher of Acadian House Publishing, Trent has edited and published 126 books over a 45-year career while also authoring six books of his own. His work has ranged from Cajun history and Louisiana political figures to military ethics, faith, and inspirational storytelling. A graduate of LSU’s School of Journalism, where he was named Outstanding Graduating Senior and received the Hodding Carter Award for Responsible Journalism, Trent followed in the footsteps of his father, Bob Angers, founder of Acadiana Profile magazine. Trent would eventually spend 36 years as editor and publisher of Acadiana Profile, helping build it into one of the longest-running regional magazines in America before selling the publication in 2010 to focus full-time on book publishing with Acadian House Publishing. During our conversation, Trent reflects on a life immersed in words, ideas, and the people behind them. “Born with printer’s ink in my blood” Trent jokes that journalism was his destiny. “You could say I was born with printer’s ink in the blood.” His father purchased the Franklin Banner-Tribune in 1953, and Trent grew up watching the realities of community journalism firsthand. When Bob Angers launched Acadiana Profile in 1968, regional magazines were virtually unheard of. “I thought he had lost his mind because there was almost no such thing as a city or regional magazine in this country at the time.” Instead, Bob Angers proved to be a visionary. More than fifty years later, the publication remains an important voice for South Louisiana. Acadian House Publishing: More Than Books Today, Acadian House Publishing is one of Louisiana’s most respected independent publishers. Its catalog includes biographies, history, cookbooks, inspirational works, faith-based books, and regional classics. Trent describes publishing as far more than simply printing books. “Publishing involves careful acquisition of titles, careful editing, fact-checking, correcting, perfecting, marketing, warehousing, accounting, and distribution.” Acadian House receives approximately 150 manuscript proposals each year but publishes only three or four books annually. “No is the most powerful word in the English language.” With limited capacity, Trent looks for books that move people, educate readers, and inspire meaningful reflection. Dispelling Myths About Cajun Culture At age 40, Trent wrote his first book, The Truth About the Cajuns, a work designed to challenge stereotypes and misconceptions about Acadian people. “The first book I actually wrote is when I turned 40. The book was titled The Truth About the Cajuns. The book was designed to dispel the myths and stereotypes about the Acadian people. We’re very proud of our Acadian heritage. We’re not simple minded people who aren’t so bright. We don’t all dwell in the swamp. Our lives do not revolve around eating, drinking and dancing Trent wanted readers to understand that Cajun identity extends far beyond the caricatures often portrayed in popular culture. The book remains one of the most thoughtful examinations of Cajun identity and heritage. Dudley LeBlanc: The Original Champion of Cajun Pride Another of Trent’s works is Dudley LeBlanc: A Biography, which chronicles the life of the legendary founder of Hadacol and one of Louisiana’s most colorful political figures. “Dudley LeBlanc, who founded Hadacol, was also known as the political and almost spiritual leader of the Acadian people. He had a French language radio show emanating from from Abbeville. The truth is, Dudley started the French Renaissance movement before Jimmy Domengeaux formalized it through CODIFIL. Dudley LeBlanc would bring it up and say, ‘Let’s stand up for our Acadian heritage and be proud and not ashamed of who we are, not ashamed of our heritage and culture.” While many remember LeBlanc for his wildly successful patent medicine business, Trent argues that his greatest contribution was cultural. Long before organizations formalized the movement to preserve Cajun culture, LeBlanc encouraged Acadians to embrace their language, traditions, and identity. According to Trent, both Dudley LeBlanc and James Domengeaux deserve tremendous credit for preserving and advancing Acadian culture in Louisiana. The Forgotten Hero of the My Lai Massacre Perhaps no project has shaped Trent’s career more than The Forgotten Hero of My Lai: The Hugh Thompson Story. The book tells the story of Hugh Thompson Jr., the American helicopter pilot credited with stopping the My Lai Massacre during the Vietnam War. “I became Thompson’s biographer and spent lots and lots of time with him in Vietnam, in Norway, and throughout the United States, in Washington, D.C., etc. I wrote his speech when he received the soldier’...
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    51 mins
  • Harold Schoeffler — A Lifetime of Stewardship, Conservation, and Civic Engagement

    Harold Schoeffler — A Lifetime of Stewardship, Conservation, and Civic Engagement
    Jun 12 2026
    Few people have shaped environmental policy and conservation efforts in Acadiana as persistently as Harold Schoeffler. Known to many as part of the family behind Schoeffler Cadillac, Harold’s legacy extends far beyond the automobile business. For more than six decades, he has been a tireless advocate for protecting Louisiana’s natural resources, improving public policy, mentoring young people through Scouting, and encouraging citizens to become active stewards of their communities. In this wide-ranging conversation, Harold reflects on a lifetime of work that has touched everything from oil recycling and waste reduction to flood control, wildlife preservation, and public access to Louisiana’s waterways. “The Gifts of the Earth Are Public Gifts” Harold’s philosophy is rooted in a simple belief: “We have private gifts, our health and our intelligence, that we will be held accountable for. But the gifts of the earth are public gifts, and we’ll be just as accountable for that.” That conviction has guided his work for decades. Rather than simply criticizing problems, Harold has focused on finding practical solutions. One of his earliest environmental victories came in the 1970s, when he discovered that used motor oil from most Lafayette service stations was being dumped into storm drains that ultimately emptied into local waterways. At the time, 52 of Lafayette’s 54 filling stations were disposing of waste oil this way. Harold located a New Orleans recycling company willing to install storage tanks at no cost and purchase the used oil from station owners. After identifying a city fire code violation related to dumping petroleum products into storm drains, he worked with local officials to implement a citywide solution. The result? According to Harold, Lafayette became the first community in Louisiana to fully recycle used motor oil, selling it at 50 cents per gallon. “This was just money from heaven, you know.” Transforming Waste into Resources Harold’s efforts extended beyond oil recycling. He became deeply involved in helping Lafayette address mounting waste disposal challenges, particularly yard waste and sewage sludge. At a time when yard waste occupied enormous amounts of landfill space, Harold helped promote the use of tub grinders that could reduce volume by approximately 90 percent. The resulting mulch and compost products created value instead of waste. Similarly, he worked on legislation and policy changes that allowed treated sewage sludge to be safely recycled for agricultural use rather than being hauled to landfills at significant public expense. These initiatives not only reduced environmental impacts but also saved taxpayers money and created new economic opportunities. Today, Harold notes that many residents have little idea how much waste is already being recycled through these systems. Saving the Louisiana Black Bear Perhaps Harold’s most touching conservation achievement is his role in protecting the Louisiana Black Bear. In 1987, he petitioned the U.S. Fish and Wildlife Service to place the Louisiana Black Bear on the endangered species list. After years of advocacy and litigation, the bear was officially listed as threatened in 1992. His efforts later contributed to the protection of more than one million acres of critical habitat for the species. Harold explains that at the time he began his quest to protect the species, there may have been fewer than 300 to 400 Louisiana Black Bears remaining; yet Louisiana was continung to grant 165,000 big game hunting tags yearly before his efforts to save the black bear. His concern was never opposition to hunting itself. As an avid outdoorsman, hunter, and fisherman, he viewed conservation as ensuring that wildlife populations remain healthy enough for future generations. As he notes in our conversation, preservation of the species, not opposition to sportsmen, was always the goal. (Note: Due to recovery, the Louisiana Black Bear was officially removed from the List of Endangered and Threatened Species on March 11, 2016; however, it remains protected under Louisiana state law, and the Louisiana Department of Wildlife and Fisheries continues to actively manage this subspecies.) The Atchafalaya Basin and Public Access Another major chapter in Harold’s work involves the Atchafalaya Basin. Over the years he has fought against practices he believed threatened the basin’s ecological health and public accessibility, including shell dredging operations and legal disputes involving public waterways. He recounts the landmark Larry Daigle case, in which a commercial fisherman faced criminal trespassing charges while fishing in waters Harold believed were public. The case ultimately became a significant legal battle involving questions of public access, navigable waterways, and property rights within the basin. Harold views the outcome as a victory not only for one fisherman but for the public’s rights throughout Louisiana...
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    54 mins
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