Want real insight with zero noise?​

Everywhere you turn, there’s talk about what’s new, what’s next, and what’s supposedly transformative but it’s not always easy to cut through the noise.​

Every month, AI co‑hosts, Rafa Jimenez and his AI co-hosts explore how emerging technologies like digital assets, blockchain, and AI are really being used inside organizations to drive real innovation.​

If you want to stay ahead of the curve and understand what’s really driving digital change, Digital Pulse is for you!

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube

Your next growth engine isn’t a moonshot, it’s hidden in the assets you already own. In this episode of Digital Pulse, we explore how mature organizations can innovate without dismantling the trust and stability they’ve built over decades.

Discover the Innovation Pillars Framework and why Strategic Adaptation is the sweet spot for organizations. Learn how leaders can recombine proven technologies, retain IP, and strengthen product management to escape the commoditization trap. From Nintendo’s Game Boy strategy to Amazon’s AWS pivot, history shows that lateral thinking beats chasing bleeding-edge tech.

Listen now to discover how pragmatic reinvention can turn operational excellence into scalable growth.

This episode is co-written by Mathieu Verbaere, Head of Architecture at ELCA.

Episode Highlights:

00:25 – Why established organisations struggle to reinvent themselves?

01:03 – The Three Pillars Framework: Balancing your "Cash Engine" with radical R&D.

05:24 – Escaping the IP Trap: Moving from service-based labor to owning branded assets.

09:21 – Setting the right KPIs and budgets for Pillar 2 growth.

10:54 – Solving modern problems with mature tech and the Game Boy strategy.

15:20 – How AI and Blockchain automate and secure your intellectual property?

20:12 – Shifting from a "spec-delivery" to a "product-owner" mindset.

28:04 – How traditional firms use unique data to beat platform giants.

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube

From Tool To Teammate: The AI-Persona Mindset

Drowning in AI hype? Here’s the breakthrough: stop treating AI like a disposable tool and start managing it as a trusted colleague. This episode introduces the AI-Persona Mindset, a practical framework that transforms everyday AI tools into specialized teammates with defined roles, context, and continuity. We unpack why this shift matters now amid security concerns, organizational inertia, and the limitations of “think, prompt, edit” and show how leaders can unlock immediate ROI without waiting for futuristic agents. You’ll learn the seven-step persona lifecycle, discover real-world examples like AI executive assistants and chief editors, and explore secure workflows that scale safely. Listen now to discover how to build your first AI colleague and future-proof your team.

Episode highlights:

01:52 – Why you should stop treating AI as a disposable utility and start managing it as a specialized colleague.

03:43 – A guide to secure environments like own tenant chat and on-prem LLMs that keep your information private.

06:10 – How to avoid the mental traps like tool-first thinking or waiting for agent hype—that cause organizational paralysis.

08:14 – Moving past the old "Think-Prompt-Edit" cycle that leads to inconsistent and unreliable results.

11:08 – How giving your AI a specific, narrow role creates boundaries and sets clear expectations for better output.

14:49 – A step-by-step onboarding process to give your AI persona the business context and history it needs to succeed.

18:56 – Meet "Watson" and "Sally"— practical examples of AI personas that can save leaders hours of cognitive labor every week

24:55 – A clever two-step trick to use powerful AI models without ever risking a data leak.

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube