ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud:

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

• Prioritization
• Adaptability
• Developing self-learning habits
• The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

1. Why AI change feels more job-threatening than past SEO shifts
2. Prioritization is the core skill behind strategy, learning, and communication
3. Adaptability as a daily practice when plans change midstream
4. How to reframe “I am behind” and start with foundational technical SEO
5. Trusted resources for AI search and LLM learning
6. Managing your stress from AI overwhelm through community.
7. Confidence for women in SEO and filtering out loud but inaccurate advice
8. Separating self-worth from technical skill and building a healthier work culture
9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

• Visit the Kick Point Inc. website
• Connect with Elizabeth on LinkedIn
• Follow Elizabeth on Instagram @lizlinderseo

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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About This Episode

Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.

This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.

Episode Highlights:

1. What compassionate design is and how you can integrate it into your digital marketing strategy
2. How compassionate design and inclusive efforts overlap.
3. How can you convince your boss to take a compassionate design approach?
4. What soft skills do digital marketers need to cultivate in order to embrace compassionate design?
5. How can teams foster more compassion in the design and decision-making process?
6. How does compassionate design help us avoid bias or harmful assumptions about users?

Connect With Michelle

• Michelle’s Content UX Design Portfolio
• Connect with Michelle on LinkedIn
• Find Michelle on Medium

Resources:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.

This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.

| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan

This episode is for you if you’re curious about the following:

1. How to become a good manager
2. If you're in a management role and you don't have any management experience or training
3. How can you improve your management skills
4. How you can improve your leadership skills, no matter what your professional position.

Connect With Paddy

• Visit The New Leader website
• Connect with Paddy on LinkedIn
• Follow Paddy on Bluesky
• Follow Paddy on Mastodon

Resources
Find resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!