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Digital Customer Journeys: Growth Marketing for Founders and Business Owners

Digital Customer Journeys: Growth Marketing for Founders and Business Owners

By: Femi Olajiga
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Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.


Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:


  • How to define a brand strategy
  • How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
  • Convert more customers through conversion rate optimisation and user experiences
  • Increase customer lifetime value, revenue and profit margins


If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.


New episodes weekly.


Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/


© 2026 Digital Customer Journeys: Growth Marketing for Founders and Business Owners Economics Marketing Marketing & Sales
Episodes
  • Pause Your Google Ads and Fix Your Website UX

    Pause Your Google Ads and Fix Your Website UX
    Jun 17 2026

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    In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he illustrates the importance of aligning website elements with user expectations and the need for continuous updates to maintain engagement. Ultimately, he advocates for pausing Google Ads to focus on improving website UX and conversion rate optimization (CRO) to ensure that marketing investments yield better returns.

    Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
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    22 mins
  • Why Your Google Ads Are Getting Clicks But No Leads (Case Study)

    Why Your Google Ads Are Getting Clicks But No Leads (Case Study)
    Jun 11 2026

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    In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the importance of aligning Google Ads with SEO and improving the overall digital marketing strategy to enhance lead generation and conversion rates.

    Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
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    21 mins
  • SEO KPIs That Move the P&L

    SEO KPIs That Move the P&L
    Jun 8 2026

    Send us Fan Mail

    In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role of AI search in SEO metrics and provides actionable questions for business owners to ask their SEO agencies to ensure they are focusing on the right metrics that drive profitability.

    Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
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    22 mins
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