This week on Digital Cheesecake, Ellie and Jane get into the unglamorous reality of running a business while raising small children.

From going back to work one week after giving birth, to juggling work time and toddler time and selling a business on an ultimatum, this episode covers it all.

Plus: outsourcing everything you can, running the house like a business, and what it actually means to have no financial backup when maternity leave isn't an option.

Raw, real and very relatable.

🎙️Stream now on:

YouTube: https://youtu.be/Pd8DzruLaA8

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#marketing #raisingtoddlers #mumsinmarketing #mumsinbusiness #motherhood #digitalcheesecake #marketingpodcast #podcast

Jamie Irving is SVP of Digital at Pentland Brands, home to Speedo, Canterbury, Kickers, Endura, Mitre and more. Previously Digital Director at Boden.

This episode gets into the commercial reality behind digital marketing at scale. Jamie talks through what it really meant to go from 80 agency clients to a single brand, then to a portfolio of eight.

He shares the tech investments that genuinely moved the dial at Pentland (including a CDP and ESP onboarded across seven brands in eight months), why he thinks insight teams are the most underrated function in any business, and where he's placing his bets on AI search, AEO, GEO, and Reddit.

He also gets into measurement vs. "pretty marketing," why word of mouth is built on product story not brand story, and what junior marketers should be prioritising right now to protect their careers.
Topics covered:
Agency to brand side: the commercial shift
Going from one brand to a multi-brand portfolio
The CDP and influencer platform investments that moved the dial
Insight teams: the most underrated function in marketing
AEO, GEO, Reddit and the AI search arms race
Pretty marketing vs. measurement — where brands come unstuck
Word of mouth: why it's a product story, not a brand story
What junior and mid-level marketers should be doing right now

🎙️Stream now on;

Youtube

Apple:

#marketingpodcast #digitalmarketing #marketingleader #digitalcheesecake

Peter Dudley joins Digital Cheesecake to discuss the launch of Seek, a platform designed to simplify how businesses find office space by connecting them directly with landlords.
After spending 15 years in commercial real estate, Peter saw an opportunity to modernise an industry he believes has been slow to evolve.
In this episode we discuss:
• The inspiration behind Seek
• Why office space is making a strong comeback
• The changing demands of modern workplaces
• Building a startup without a technical background
• Entrepreneurship, risk-taking and backing yourself
Whether you're a founder, business owner, property professional or aspiring entrepreneur, this episode is packed with practical insights and startup lessons.