Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson) cover art

Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

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 Where you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second.
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