"Digital Adoption" Beyond the Buzzword Bingo: Why "Modernisation" is the Term That Matters
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"Digital Adoption" Beyond the Buzzword Bingo: Why "Modernisation" is the Term That Matters
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Why the ubiquitous term "digital adoption" is a misleading buzzword, riddled with semantic chaos and problematic implications. It often implies anything from simple usage to blind faith in technology, even being used for internal marketing or developer persuasion.
The analogy to child adoption stifles critical thinking and healthy scepticism, unlike the democratic process of Organisational Change Management (OCM).
Instead, the episode advocates for "modernisation". This clearer, more powerful term focuses on tangible outcomes and asks critical questions about measurable improvements and benefits for employees, customers, and the organisation, establishing it as a strategic imperative for continuous improvement.
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