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Design Thinking 101

By: Dawan Stanford & Fluid Hive
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  • Summary

  • Design Thinking 101 is part of how Fluid Hive helps people think and solve like a designer. You'll hear designers' stories, lessons, ideas, resources, and tips. Our guests share insights into delivering change and results with design thinking, service design, behavioral design, user experience design and more, in business, social innovation, education, design, government, healthcare and other fields.
    FluidHive.com
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Episodes
  • Designing Your Career + UX for Small Business with Sarah Doody — DT101 E137

    Designing Your Career + UX for Small Business with Sarah Doody — DT101 E137
    Jun 11 2024
    Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience for small businesses. Listen to learn about: >> Creating a career roadmap >> Career marketing materials and messaging >> The importance of stories and storytelling when interviewing Our GuestSarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast. Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. She has been featured as an expert in Forbes, Fast Company, Insider, Fox Business, and more. Show Highlights [01:43] Sarah originally planned to have a career in neuroscience. [02:19] During a gap year, she ended up in graphic and web design instead, which led to a focus on information architecture. [2:50] From there, Sarah turned to product and user experience design and user research. [3:43] Launching her own consulting company. [04:40] How creating and teaching a workshop about building a design portfolio launched Sarah’s new career coaching business. [06:07] One mistake many make when it comes to their careers. [07:57] Sarah’s company helps people do research on themselves to help them find jobs and careers that fulfill them professionally and personally. [09:04] Being more intentional when thinking about your career. [10:47] Creating a career roadmap. [15:08] Sarah’s advice for those who are trying to figure out their next career moves. [15:30] The importance of business relationships. [18:01] The three core career marketing materials. [19:41] Focus on outcomes. [21:31] Tailoring messaging for the job you want next. [26:26] As a job candidate, you’re a product and companies hiring are your customers. [27:35] Researching companies before the interview. [29:16] Anders Ericsson and the 10,000 hour rule. [30:30] Using stories in interviews. [34:09] Think like a lawyer when interviewing. [39:16] How Sarah and her team work on projects. [42:02] Where to find out more about Sarah and her work. [43:27] Sarah’s last advice about career planning. Links Sarah on LinkedIn Sarah’s website Sarah on YouTube Sarah on Instagram Sarah on Medium Sarah on Forbes Sarah on Inside Design Sarah on UX Magazine Career Strategy Lab Career Strategy Podcast Sarah Doody on the democratization of UX and thinking like a designer 3 Signs Your Team Isn’t Doing Enough User Research The NN/g UX Podcast: Designing a UX Career The UX Growth Podcast, Season 2 Episode 12 People of Product: How to Finally Land a Job in UX DT 101 EpisodesUX + Design Teams with Nick Finck — DT101 E117 UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103 UX Research + Research Teams + UX Camp DC with Glenette Clark — DT101 E80
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    47 mins
  • Design Ethics with George Aye — DT101 E136

    Design Ethics with George Aye — DT101 E136
    May 28 2024

    This is the inaugural DT101 Live!, with guest George Aye. George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Today, we are talking live about ethics in design in the design industry.

    Listen to learn about:
    >> What is ethical design?
    >> The current state of ethics in the design industry
    >> Project “gut checks” and saying no to projects
    >> How power can warp ethics

    Show Highlights
    [01:33] Audience welcome + breakfast fun + mochi doughnuts!
    [05:20] Dawan shares the event agenda.
    [07:42] Dawan introduces George.
    [09:06] George starts off by talking about human-centered design.
    [09:41] The story of the invention of e-cigarettes on the Stanford campus and how it relates to human-centered design.
    [11:13] What George found most shocking about the story.
    [11:24] It’s not just about can we do something, it’s about should we do it?
    [12:38] Looking at the roots of the design industry.
    [13:13] The weakness of Dieter Rams’ ten principles of good design.
    [14:20] What we need is an ethical framework for good design.
    [15:12] How Greater Good Studio approaches ethics in design.
    [15:58] Lived experience is expertise.
    [16:21] Design is transformative.
    [17:04] The design industry and education has trained designers to always say yes to projects, but not to know when to say no.
    [18:01] George’s Ten Provocative Questions.
    [19:10] Losing one’s inner conscience and voice.
    [20:47] A succinct definition of power.
    [21:24] Power asymmetry.
    [23:59] The risk of working on projects that potentially cause harm.
    [26:00] Greater Good Studio’s weekly gut checks and breakup emails.
    [27:38] Some patterns and a framework when writing your own breakup emails.
    [29:12] Design is an accelerant.
    [31:08] We must call out the ways in which design can be harmful.
    [31:24] George’s ideas around a possible standard design code of ethics and standards for practice.
    [32:05] Accountability, not gatekeeping.
    [37:21] Leadership needs to constantly practice being receptive to hard feedback from the team.
    [38:19] The gut check is a deliberate tripping hazard.
    [40:28] Ethics for people who don’t normally handle ethics.
    [42:48] Approaching the potential for harm in a trained-to-be-optimistic design industry.
    [47:58] How do we approach C-suite and other leaders to have conversations around ethics?
    [51:49] What the next ten years looks like for ethics in design.

    Links
    George on LinkedIn
    George at SAIC
    Greater Good Studio
    Greater Good Studio on Medium
    Articles by George
    Why designers write on the walls (and why you should, too)
    Design Education’s Big Gap: Understanding the Role of Power
    It’s Time to Define What “Good” Means in Our Industry
    The Gut Check, by Sara Cantor Aye

    DT 101 Episodes
    Design for Good + Gut Checks + Seeing Power with George Aye — DT101 E50
    Design for Good + Ethics + Social Impact with Sara Cantor — DT101 E100
    Trauma-informed Design + Social Work + Design Teams with Rachael Dietkus — DT101 E81
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    57 mins
  • Leading Design + Collaboration + Why Design Thinking with Kareem Collie — DT101 E135

    Leading Design + Collaboration + Why Design Thinking with Kareem Collie — DT101 E135
    May 14 2024
    Kareem Collie is an accomplished designer and educator with a rich background in both the corporate and academic worlds. Leading design teams for organizations like Nickelodeon, Coca-Cola, and USA Network, he has driven transformation and engagement through his expertise in visual and user-experience design. As Design Lead at IBM, he was instrumental in innovating user experiences. Currently, as the Design Director and Manager for NASA JPL's DesignLab, he applies design thinking to communicating and educating about space exploration, bringing a unique intersection of design, science, and technology to the forefront. His thought leadership includes co-editing "The Black Experience in Design" and serving on the AIGA’s national educators steering committee. Today, we talk about how curiosity fuels design thinking, communication, and leadership. Listen to learn about:>> A deep dive into the why’s of design thinking >> Embracing curiosity and seeing where it leads you >> What it means to truly communicate >> Kareem’s wonderful, meandering path through design and design thinking Our GuestKareem Collie is an accomplished designer and educator with a rich background in both the corporate and academic worlds. Leading design teams for organizations like Nickelodeon, Coca-Cola, and USA Network, he has driven transformation and engagement through his expertise in visual and user-experience design. As Design Lead at IBM, he was instrumental in innovating user experiences. Currently, as the Design Director and Manager for NASA JPL's DesignLab, he applies design thinking to communicating and educating about space exploration, bringing a unique intersection of design, science, and technology to the forefront. Before IBM, Kareem was the Director of Design at The Hive, where he merged design thinking with liberal arts and encouraged interdisciplinary collaboration. He has also lectured at prestigious institutions like Stanford University and Pratt Institute. His thought leadership includes co-editing "The Black Experience in Design" and serving on the AIGA’s national educators steering committee. He is a frequent speaker, exhibitor, and podcast guest, solidifying his status in the design community. Kareem holds advanced degrees from NYU and Pratt Institute. With a focus on user-experience and visual design, and a commitment to critical explorations of culture, Kareem Collie continually seeks impactful opportunities through design. Show Highlights [02:19] Kareem’s path to working at NASA. [03:27] Being a creative child. [04:14] Attending Brooklyn Technical High School and studying architecture. [05:22] Discovering new media/digital art while at Howard University.[05:57] Transferring to the Pratt Institute to study graphic design and art direction, and falling in love with design. [07:06] Kareem’s early years in the design industry. [07:55] Co-founding a design studio and teaching at the Pratt Institute. [09:02] Getting to design his own graduate degree curriculum at Gallatin at NYU. [10:18] Going to Stanford’s d.school. [11:02] Becoming the Associate Director and the Rick and Susan Sontag Center for Collaborative Creativity aka “The Hive” at Claremont College. [12:03] Passing through IBM before becoming the Head of Design at NASA’s JPL Lab. [15:07] Dawan and Kareem share memories of travel and exploration and sharing a curiosity about the world. [20:30] Communication and being vulnerable. [22:33] Communication is collaboration. [23:40] Dawan talks about needing to be willing to change during the experience of communicating with someone. [27:05] One of the things Kareem loves most is being part of a learning journey with others. [30:28] What it means to be a leader and how Kareem developed his own sense of leadership. [33:20] The importance of embracing and being OK with ambiguity. [39:15] Design thinking has helped Kareem better understand his own thought processes. [40:00] Kareem hops onto his soapbox about why he loves design thinking and wants others to understand it better. [42:40] Developing the Critical Design Studio course at Claremont. [46:11] Design changes how we see and move through the world. [49:28] Design thinking gives students an alternative way of looking at a thing, whatever that thing might be. Links Kareem on LinkedIn Kareem’s website Kareem on Undefined by Design Hello from the Pluriverse: Season 1 Ep 28 with Kareem Collie The Black Experience in Design Book RecommendationsThe Black Experience in Design: Identity, Expression & Reflection, edited by Anne Berry, Kareem Collie, Penina Acayo Laker, Lesley-Ann Noel, Jennifer Rittner, and Kelly Walters DT 101 EpisodesBuilding Design Capacity + Measuring Design Value + Designing Studios with Doug Powell — DT101 E16 A Designer’s Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45 Working and Leading at the Intersection of Engineering, Business and Design with Kevin Bethune — DT101 E76
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    57 mins
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