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Dental Referral Marketing

Dental Referral Marketing

By: Michelle Hougland
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Dental Referral Marketing Podcast™


Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.
Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.


The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.


Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.


What You Will Learn
Each episode goes beyond theory to offer practical guidance on topics such as:
  • Stopping Referral Leakage: How to track every patient so they never fall through the cracks.
  • Automating Workflows: Replacing old, manual systems with clean, automated technology.
  • Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs.
  • The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).


Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.


Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.


Ready to take action?
Visit our Stan Store link to explore free and paid resources, tools, and digital products designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast


Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.© 2026 Dental Referral Marketing Economics Hygiene & Healthy Living Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 3 Invisible Mistakes Destroying your Specialist Referral Network

    3 Invisible Mistakes Destroying your Specialist Referral Network
    Jun 29 2026

    This episode of the Dental Referral Marketing Podcast exposes three silent "invisible mistakes" that destroy specialist referral networks.

    1. communication black holes
    2. team friction
    3. patient hijacks

    This episode provides actionable strategies to audit practice workflows, eliminate patient feedback delays, and plug referral leaks to stop losing referring doctors.

    Make sure to sign up for our Free Monthly Level-Up training scheduled next. Use our Stan Store link below to reserve your virtual seat and receive your meeting link for live training. See you there!

    https://stan.store/dentalreferralmarketingpodcast

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    Show More Show Less
    16 mins
  • How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.

    How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.
    Jun 22 2026

    Are you tired of paying out of pocket for your practice events? In this episode, we share how to secure local dental vendors and businesses to cover your costs. Learn how to build partnerships that help both businesses grow.

    What You Will Learn

    By the end of this episode, you will walk away with the proven roadmap for success.

    Episode Breakdown:

    Point #1: Find Your Ideal Match

    Point #2: Create a Win-Win Deal

    Sponsors want to know what they get in return. Do not just ask for money. Offer them real value like putting their logo on your bags, giving out their flyers, or letting them speak.

    Point #3: Finalize # of Sponsors to Invite to Participate

    Summary & Action Plan

    Stop waiting for the perfect marketing budget to drop into your lap. You can start planning your funded event today!

    Next Steps

    If you want to dive deeper into this topic, book a call with me (link below). We will spend an hour looking at how this applies to your dental specialty practice.

    🎙️ Book a Call with Me: https://stan.store/dentalreferralmarketingpodcast

    Attend Free Monthly Level-Up Training (Reserve your Spot): https://stan.store/dentalreferralmarketingpodcast

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    Show More Show Less
    13 mins
  • How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design

    How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design
    Jun 15 2026

    Are you ready to turn your next Continuing Education (CE) event into a reliable patient pipeline? In this episode, we unpack the exact strategies dental specialists need to scale doctor referrals through educational marketing.

    First, we look closely at industry data. We share critical takeaways from the Whorton Research Referral Patterns Survey Report created for the American Association of Endodontists. This data proves exactly how general dentists respond to specialists after a successful CE event.

    Next, we lay out a proven planning timeline. Planning a great event takes time, and we outline the exact steps you must take starting 6 months out down to a 90-day minimum limit. We also link back to our past episode, 3 Steps to a Successful 12-Month Dental Referral Marketing Calendar, to help you coordinate your entire year. Finally, we share the must-have items to include during your event to maximize your final sign-ups and relationship growth.

    What You Will Learn:

    • The Whorton Research Data: Why CE events remain a top driver for endodontic and dental specialty referral growth.
    • The 6-Month Timeline Roadmap: The step-by-step master schedule to organize, promote, and smoothly launch your event.
    • Event Day Checklist: The key pieces and experiences to include to ensure general dentists leave excited to send you patients.
    • Flyer Design Secrets: How to position your event information so local practices actually RSVP.

    Free Level-Up Training (Zoom Event)

    Want us to help you design your next event flyer? Join our next Free Monthly Level-Up Training on Zoom!

    Reserve your spot to attend: https://stan.store/dentalreferralmarketingpodcast

    What We Are Teaching: A live, interactive workshop on how to use Canva to design high-converting marketing flyers for your dental CE events.

    • The Blueprint: We will highlight the most critical details you must feature on your flyers so they grab attention and drive registrations.
    • How to Join: Visit our website podcast page to claim your free Zoom link!

    Amazon Links to my favorite items mentioned in podcast episode to use for your next CE Referral Event:

    Avery Nametags

    Sharpie Retractable Markers for Nametags

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    Show More Show Less
    21 mins
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