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Dear [First Name], this isn’t personal - Let’s talk about nurture…
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Dear [First Name], this isn’t personal - Let’s talk about nurture…
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You swapped out “Dear Customer” for a first name and called it personalization. We see you.
In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and conversions in your nurture programs, and we chat about taking campaigns from robotic to relevant - without creeping people out or boring them to death.
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