In this episode, Michael Bernzweig hosts Bill Shander, an information designer and founder of Beehive Media, who discusses the importance of understanding stakeholder needs beyond their initial requests. Bill introduces the concept of 'stakeholder whispering,' a method to uncover true needs using behavioral science and the Socratic method. He shares his journey from journalism to data visualization and emphasizes the significance of focusing on user experience over features. The conversation highlights the role of fast and slow thinking in decision-making and the value of asking the right questions to guide stakeholders to better solutions.

Takeaways

• Stakeholder whispering helps uncover true needs beyond initial requests.
• Understanding user experience is more important than focusing on features.
• Fast thinking often leads to automated, less effective solutions.
• The Socratic method involves asking questions to guide stakeholders to insights.
• Bill Shander's career evolved from journalism to data visualization.
• Asking the right questions can lead to better decision-making.
• User experience should be prioritized over feature lists.
• Stakeholder whispering is applicable across various industries.
• Effective communication involves understanding subconscious biases.
• Bill Shander emphasizes the importance of teaching data storytelling.

Sound bites

• Stakeholder whispering uncovers true needs.
• User experience trumps feature lists.
• Fast thinking leads to automated solutions.
• Socratic method guides stakeholders to insights.
• Bill Shander's journey from journalism to data.
• Right questions lead to better decisions.
• Prioritize user experience over features.
• Stakeholder whispering applies to all industries.
• Understand subconscious biases in communication.
• Teach data storytelling effectively.

Chapters

• Introduction to Stakeholder Whispering
• Bill Shander's Career Journey
• Understanding User Experience
• Fast and Slow Thinking
• The Socratic Method in Consulting
• Teaching Data Storytelling

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