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Dare to Launch

Dare to Launch

By: Jeff Walker
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About this listen

I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.Copyright Internet Alchemy Economics Marketing Marketing & Sales
Episodes
  • What If My Product Is Just About Fun and Does Not Create a Big Transformation?
    Feb 17 2026

    Dare to Launch Free Bonuses found at: https://getyoulaunched.com/

    - - -

    It's easy to think "I only teach knitting…" or "I'm only helping people choose better outfits…"

    But in case nobody's told you lately…

    What you do matters. More than you think.

    And in this clip from Dare to Launch, I talk about the moment I finally understood that – and why you should NEVER underestimate the value you create.

    Because it took me far too long to learn this lesson…

    In 12 years, I went from dreaming about making $10k in a year… to earning $1MM in 53 minutes.

    I hit all my financial goals… and it sent me into a tailspin, questioning what my life was really about.

    I went to Tony Robbins events, yoga retreats, and meditation workshops…

    (It seems I was a slow study.)

    Eventually, I realized it was never about the money – it was about impact… helping entrepreneurs like you share their wisdom.

    Because here's what you might be missing…

    Our work creates ripples. Ripples that go further than we can see.

    That's why I think entrepreneurs are the future of humanity – even if you're "only" teaching someone how to play the guitar, write a story, or cook a meal…

    Don't sell yourself short.

    Here's why you're making a bigger difference than you realize…

    - - -

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    7 mins
  • Activate Your Best Thinking (Just 4 Steps) with Annie Hymen Pratt
    Feb 10 2026

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -

    You can have the best product, the perfect strategy, and your messaging dialed in… and still blow it all in five seconds.

    We've all had "why did I do that?" moments – when we react to something in a panic… only to later regret it.

    This is why mindset is everything for entrepreneurs…

    Every time you go into fight or flight, your brain doesn't see a problem to be solved… it sees a threat to be dodged.

    And that's when panic and overwhelm kick in… and your best thinking disappears.

    But what if you could step into that moment and stop your brain from getting hijacked?

    You'd be able to access all the good stuff – you'd make better decisions… solve problems quickly and effectively… and unlock new levels of creativity…

    It'd be like taking a "Limitless" pill.

    Truth is, you can't serve your people when you're stuck in survival mode. That's why you need a battle plan for handling tough moments.

    And you're in luck…

    Because in this week's clip from Dare to Launch, Annie Hyman Pratt gives us four simple steps for taking back control when it matters.

    This quick listen could save you from making a costly mistake…

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    11 mins
  • The Big Publishers Said "No", So She Made $1.2MM On Her Own
    Feb 3 2026

    Join our next event at: https://getyoulaunched.com/

    When a book publisher turned her down, Sandra Angelo didn't argue…

    Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10.

    That "rejected" book went on to make her over $1.2MM.

    (And yes, that publisher came crawling back years later!)

    Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years.

    She gets results – fast.

    But she's not making 7 figures because she's built a gigantic audience…

    Sandra's super picky about who she works with. So she's gotten really, really good at generating huge launches from tiny lists.

    And in this episode of Dare to Launch, she talks about how she does that.

    We also get into:

    • How she sold over $1.2MM worth of books – despite being went rejected by every publisher

    • Why "I don't have a big list" and "who am I to teach?" shouldn't hold you back

    • Her approach to compressing time that gets her students results – fast

    • How she made six-figures in one year – while recovering from a near fatal medical mistake

    • Why not going "by the book" landed her 14 prestigious commissions (worth thousands of dollars)

    • How she rebuilt everything from scratch when her life burned to the ground (literally!)

    • The one article that triggered "eleventy billion calls" and $60k in sales in just four days (including the magic photo that made all the difference)

    … and more.

    This is a fun conversation… and Sandra's story is truly amazing… and inspiring. She busts a lot of myths about what it takes to succeed.

    (And if you've been sitting on an idea you haven't launched yet… you'll definitely want to hear the story about how inaction cost Sandra $600,000…)

    - - -

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    39 mins
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