Dance Studio Advertising | The Podcast cover art

Dance Studio Advertising | The Podcast

Dance Studio Advertising | The Podcast

By: Bryce Conlan & Kristian Altuve
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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.Copyright 2026 Bryce Conlan & Kristian Altuve Economics Marketing Marketing & Sales
Episodes
  • The Money Lie That's Keeping Dance Studio Owners Broke
    Jun 15 2026
    Money Isn't Your Problem. Not Understanding It Is.

    Most dance studio owners think more students will solve their financial problems.

    More enrollment.

    More revenue.

    More growth.

    But what if that's not true?

    In this episode, Bryce tackles one of the biggest myths in the dance industry: the belief that more students automatically lead to more profit.

    Drawing from conversations with hundreds of studio owners and insights from highly profitable studio leaders like Dottie Hancock, Bryce breaks down the money stories, limiting beliefs, and financial blind spots that keep studio owners trapped in survival mode.

    You'll learn why revenue isn't the same as profit, how growth can actually create more stress instead of more freedom, and the five numbers every studio owner must know if they want to build a business that creates peace instead of panic.

    If you've ever felt like you're working harder than ever but still wondering where the money went, this episode is for you.

    In This Episode:
    • Why a $100,000 gift wouldn't solve most studio owners' financial problems
    • The hidden money stories that influence every decision you make
    • Why "more students = more profit" is one of the most dangerous myths in the dance industry
    • The difference between revenue, salary, and actual profit
    • Why profit is not natural—and why that's okay
    • The three stages of studio finances: Survival, Stability, and Wealth Creation
    • How profitable studio owners think differently about hiring and growth
    • Five common money myths that may be hurting your business
    • The five financial numbers every studio owner must know

    The Five Numbers Every Studio Owner Should Know:
    1. Monthly Profit
    2. Payroll as a Percentage of Revenue
    3. Average Revenue Per Student
    4. Cost to Acquire a New Student
    5. What You Actually Take Home Every Month

    Key Takeaway

    Money isn't a reward for working hard.

    Money is a tool.

    The goal isn't to become rich. The goal is to create enough margin that you can make decisions from a place of confidence, clarity, and peace instead of fear and desperation.

    Because the day you understand your numbers is the day money stops controlling you.

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    28 mins
  • 20% of Her Revenue Disappeared Overnight
    Jun 8 2026

    What happens when a top-performing dance studio loses 20% of its revenue almost overnight?

    In this episode, Bryce Conlan shares a powerful story about a highly successful studio owner who faced a sudden crisis when a key team member resigned—and what every studio owner can learn from it.

    You'll discover why resilience matters more than perfection, how to build systems that survive staff turnover, and why the strongest dance studios aren't the ones that avoid problems—they're the ones prepared to absorb them.

    Whether you're worried about losing teachers, enrollment fluctuations, competition, or unexpected setbacks, this episode will help you build a stronger, more sustainable dance studio business.

    Topics include:

    • Dance studio leadership
    • Staff retention and succession planning
    • Building resilient systems
    • Managing business setbacks
    • Long-term studio growth strategies

    Follow, subscribe, and leave a review if you're enjoying the show—it helps more studio owners build thriving businesses.

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    16 mins
  • The Growth Trap: Why More Students Can Secretly Make Your Studio Worse
    Jun 1 2026

    Most dance studio owners think growth will solve their problems.

    More students. More revenue. More freedom.

    But what happens when growth creates more stress, more staff issues, more decisions, and less time for the life you actually want?

    In this episode, Bryce Conlan explores the hidden side of dance studio growth and why scaling your enrollment without building the right systems can leave you feeling trapped by the very business you worked so hard to build.

    You'll discover why complexity grows faster than revenue, how to identify infrastructure bottlenecks before they become crises, and why the most important question isn't "How big can my studio get?" but "What kind of life am I trying to create?"

    If you're a dance studio owner focused on increasing enrollment, improving profitability, and creating sustainable growth, this episode will challenge how you think about success.

    Follow the show, leave a review, and share this episode with another studio owner who needs to hear it.

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    20 mins
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