DM Guide To Marketing - Episode 06

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DM Guide To Marketing - Episode 06

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Chapter 11The Magic of Pricing“Setting prices is part art and part science with maybe a little management magic thrown in for good measure.”Chapter 12Specialty Market Case Study: Artists And Their Prices“There may be a price so high the customer won’t pay it, but patrons seldom buy a piece of art just because it’s cheap.”Chapter 13Two Ways To Compete Without Chopping Prices“As long as we’re promoting quality and being fair about pricing, I don’t worry too much about our competitors.”

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