Janet Heins has led cybersecurity programs in pharma, manufacturing, cruise lines, broadcast media, and healthcare. Every industry felt unique from the inside, and they are. But the patterns she's found underneath are what make this conversation worth listening to.

Every industry has a system that can't be shut off, even when security demands it. Every organization has legacy infrastructure that's too embedded to replace and too old to protect with modern tools. And almost no company has a dedicated leader responsible for governing the data that everything else depends on.

In this episode, Janet walks through what she's learned moving across industries by design. She shares the four-category framework she uses to get board buy-in for cybersecurity investments: operational, financial, reputational, and regulatory. She explains why aligning security to the company's mission is the difference between being seen as the department that says no and being treated as a strategic partner. And she gets into why data governance is the gap that's making every other cybersecurity and AI challenge harder than it needs to be.

We also talk about AI and what it means for practitioners right now, why university cybersecurity curricula are struggling to keep pace, what major security incidents actually feel like from the inside, and what Janet learned writing her book Go Ahead, Ask For It about making your value visible and advancing your career.

This one is for CISOs who want a framework they can use in any industry, practitioners thinking about career growth, vendors who want to understand how security leaders actually make decisions, and investors trying to evaluate security maturity from the outside.

Connect with Janet Heins on LinkedIn: https://www.linkedin.com/in/janetheins/

Get Go Ahead, Ask For It on Amazon: https://www.amazon.com/Go-Ahead-Ask-Value-Undeniable-ebook/dp/B0GLR2W4D5

The threat intel in your SIEM, the scanning engine in your endpoint tool, the analysis powering your detection platform. There's a good chance those capabilities come from a company you've never directly evaluated. That's OEM. And it touches every corner of cybersecurity.

Chad Loeven has spent 20 years building OEM partnerships on both sides of the table, licensing technology inbound as a buyer and outbound as a seller. In this episode, he breaks open one of the most misunderstood parts of the cybersecurity market and explains how it actually works.

We get into what qualifies as OEM versus resale or MSSP, why OEM can be the smartest go-to-market path for startups, and the real stories behind deals that worked and deals that didn't. Chad shares the seven-figure Yahoo contract that nearly drained his company, the DLP product that proved some solutions just don't OEM well, and the time he walked into a company where 25% of revenue disappeared overnight because of a single OEM dependency.

But this isn't just a conversation for partnership teams. If you're a practitioner, this episode explains why some capabilities in your stack feel native and others feel bolted on. It's about your vendors' partner ecosystems and why they matter to your security posture. If you're an investor, Chad breaks down why OEM revenue gets discounted, when that discount is justified, and the concentration risk questions you should be asking during due diligence. If you're a vendor, you'll walk away with a framework for which products OEM well, how to structure deals that don't erode your margins, and why technology integrations are the front door to your best OEM relationships.

OEM is the invisible infrastructure underneath most of the cybersecurity products the industry depends on. This conversation makes it visible.

Explore the ever-evolving digital battlefield on the Cybersecurity Ecosystem Show as we connect the dots between nations, history, and the future of cyber conflict. In this episode, Allie Mellen discusses her new book on how the United States, China, and Russia leverage hacking and information operations to shape global security and power. From the impact of multi-domain warfare in the Gulf War to Russia's cyber experimentation in Ukraine, Allie Mellen unpacks nation-state motivations, social contracts, and what every sector—from practitioners to investors, vendors, and regulators—needs to understand about the present and future of cyberwarfare. Join us as we bridge history, technology, and practical insights for the entire cybersecurity community.

Join Taylor Wells, Tony Kelly, and Justin Bauer on this insightful episode of Security Revenue LIVE as they dive deep into the evolving role of sales engineers in the cybersecurity space. Discover why sales engineers are key to connecting the dots between technical solutions and real business outcomes, and how they can advocate for customers while influencing product development, marketing, and customer success across the organization.

Packed with practical advice and real-world stories, this episode explores best practices for building and scaling SE teams, driving effective customer engagement during the pre-sales process, and executing impactful POCs and workshops. Whether you’re a go-to-market leader, aspiring SE, or curious about the intersection of technical expertise and sales success, you’ll leave with actionable strategies to elevate your approach and drive impact in the fast-paced world of cybersecurity.

Tune in for expert perspectives, audience Q&A, and the inside scoop on what works, what doesn’t, and what’s next for technical sales leaders!

Customer Success sits at the center of cybersecurity go-to-market growth. Joy Aaring, David Tirazona, and Julie Giannini share real-world strategies for transforming CS from a post-sales function into a true driver of revenue, expansion, and advocacy.

Learn how top teams accelerate time to value, strengthen customer relationships, and build authentic advocacy — even in a market where privacy is paramount.

Unlocking the growth potential of OEM partnerships in cybersecurity. In this episode Taylor Wells sits down with Michael Niswender, and Raja Chokalingam to break down everything you need to know about OEM strategies—from building trust and finding the right partners, to structuring deals that work for startups and established players alike.

Whether you're exploring embedded solutions or looking for practical GTM tips, you'll get actionable insights on partnership alignment, overcoming internal resistance, and real-world advice for making OEM part of your growth playbook.

Selling cybersecurity into the public sector is unlike any other market. Procurement cycles are long, regulations change constantly, and credibility often outweighs innovation.

In this episode host Taylor Wells speaks with Jordan Burris, Head of Public Sector at Socure . They discuss:

• Key differences between public sector and commercial sales

• Why trust and mission alignment matter most

• How to show value before a contract is signed

• Common mistakes sellers make—and how to avoid them

For leaders building GTM strategies in federal, state, or regulated markets, this conversation offers practical insights and lessons you can apply today.

Tune in to the latest Security Revenue LIVE, where we dive deep into the world of sales enablement in cybersecurity. Host Taylor Wells is joined by industry leaders Rich Weimer (Yubico), Ivan Malia (StrongDM), and Joe Toole (Darktrace) as they discuss:

What really sets cybersecurity sales apart from other industries

How to equip your team to build trust and win complex deals

The art of blending technical depth with value-driven storytelling

Real talk on measuring the ROI of enablement efforts

The evolving role of AI in sales and enablement (pro-tip: it’s all about supporting the human element!)

Whether you’re on a small team or part of a global org, this episode is packed with practical insights you won’t want to miss.