Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist cover art

Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist

Cutting Through It | Hair Stylists, Clientele, Income, Salon, Cosmetologist

By: Sherri Brodie | Hairstylist Business Coach
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Are you a hairstylist who's doing everything right... but your chair still isn't full?

Struggling to get clients, keep them coming back, or make consistent money behind the chair?

Maybe you feel awkward talking to clients, unsure what to say… or wondering why it seems so much easier for everyone else.

“If that’s you, you’re not alone and I want to help you understand what’s really going on.

I'm Sherri, a hairstylist, educator, and business coach with over 40 years of experience. After rebuilding my salon business and clientele from scratch multiple times, I know what it takes to grow a loyal clientele and create lasting success behind the chair. In each episode, I share practical strategies for haircutting confidence, client consultations, client retention, marketing, communication, and building a profitable salon career.

New episodes weekly.

Copyright 2025 All rights reserved.
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Episodes
  • 41| The Three Lies Hair Stylists Tell Themselves and How to Stop believing Them
    Jun 29 2026

    Have you ever caught yourself thinking...

    "I'm not good enough."

    "Everyone else is doing better than me."

    "Maybe I made the wrong decision."

    If so, you're not alone.

    As hairstylists, the hardest conversations we often have aren't with our clients. They're the conversations we have with ourselves.

    In this episode, I'm sharing three of the biggest lies I see hairstylists tell themselves and, more importantly, how to replace them with thoughts that build confidence instead of tearing it down.

    We'll talk about why learning your craft feels uncomfortable, how comparison steals your confidence, and what to do when you start questioning whether you're really cut out for this career.

    If you've been feeling discouraged, overwhelmed, or stuck, this episode is here to remind you that your current circumstances don't define your future.

    In this episode, you'll learn:

    • Why feeling uncomfortable doesn't mean you're failing

    • How to stop comparing yourself to other hairstylists

    • Why your mindset matters just as much as your technical skills

    • Practical ways to change your self talk and build confidence

    • How to stop questioning yourself and start creating a plan for success

    If you enjoyed this episode, here are a few more conversations I think you'll love:

    #21-Why Hairstylist Think about Quitting and What Most Don't See Yet

    #18- Emotionally Drained behind the Chair? How Hair Stylists Prevent Burnout and protect Their Energy

    #8- Hairstylist Encouragement Remember Why You Started behind the Chair

    If this episode encouraged you, I'd be so grateful if you'd subscribe, leave a review, and share it with another hairstylist who needs to hear this today.

    Ready to build a fully booked chair?

    If today's episode encouraged you, I'd love to invite you to watch my free masterclass:

    How I Went from an Empty Chair to Fully Booked in 6 Months (and the 3 Things I Did That Made the Biggest Difference)

    Inside, I'll walk you through the exact mindset shifts and business strategies that helped me rebuild my clientele and create a consistent, profitable business behind the chair.

    You can watch it for free here: Empty to Fully Booked Workshop

    Want more? Everything else — the podcast, courses, and free resources — lives at https://www.onpointhairbysherri.com

    Connect with Sherri: sherri@onpointhairbysherri.com

    Show More Show Less
    22 mins
  • 40| 3 Habits That Could Change Your Business in the Next 30 Days
    Jun 23 2026
    Episode 40: 3 Habits That Could Change Your Business in the Next 30 Days

    What if growing your clientele faster isn't about finding a new marketing strategy, posting more on social media, or working longer hours?

    What if it's about a few simple habits that most hairstylists overlook?

    In this episode, I'm sharing three habits that helped me take ownership of my business, make better decisions behind the chair, and create more opportunities for growth throughout my career.

    These aren't flashy strategies. They're simple actions that can help you build momentum, increase confidence, and start treating your chair like the business it truly is.

    In this episode, you'll learn:

    • Why knowing your numbers can completely change the way you make decisions in your business
    • How to stop seeing gaps in your schedule as a problem and start seeing them as opportunities
    • Why the way you show up each day impacts your confidence, consultations, client experience, and income
    • How small habits practiced consistently can lead to big results over time

    If you've been frustrated because your books aren't growing as fast as you'd like, this episode will help you shift from reacting to your business to leading it.

    👉If you're ready to stop guessing and get clear on what to focus on next, I've made the replay of my Fully Booked Chair Workshop available for you.

    Inside the workshop, you'll learn:

    • What's really keeping many hairstylists stuck

    • How to identify what stage of business growth you're in

    • What to focus on next to build a more consistent clientele

    • How to create a roadmap toward a fully booked chair

    Plus, you'll receive the Fully Booked Chair Self-Assessment and 30 Day Chair Building Action Plan.

    Watch the workshop here :Empty to Fully Booked Workshop

    Connect With Me

    If you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with another hairstylist who could use a little encouragement today.

    Instagram: @onpointhairbysherri

    Website: www.onpointhairbysherri.com

    Show More Show Less
    23 mins
  • 38| Struggling to Build a Clientele? Do This First
    Jun 18 2026

    If you're struggling to build a clientele, before you worry about social media, marketing, or getting more clients in your chair, there's one question I think you need to ask yourself first.

    Where are you right now?

    Not where you want to be.

    Not where the stylist on Instagram is.

    Not where your mentor is.

    But where YOU are in your hairstylist journey

    One of the biggest mistakes I see hairstylists make is trying to build a business based on where they wish they were instead of where they actually are. When we skip this step, it often leads to frustration, overwhelm, burnout, and chasing strategies that aren't right for the stage we're currently in.

    In this episode, we're taking a step back and having an honest conversation about where you are in your career and what you should be focusing on next.

    We'll talk about:

    • The brand-new stylist who needs experience, confidence, and guidance.
    • The stylist who has been behind the chair for a while but feels stuck and isn't seeing the growth they hoped for.
    • The stylist who is rebuilding after a move, life change, or starting over in a new salon.

    Because each of these stylists needs something different.

    The advice that helps one stylist grow can keep another stylist stuck.

    By the end of this episode, you'll have a better understanding of where you are in your journey, what you should be focusing on right now, and how to move forward with more clarity and confidence.

    In This Episode You'll Learn:

    • Why more marketing isn't always the answer
    • The question every hairstylist should ask before trying to get more clients
    • How to identify where you are in your hairstylist journey
    • What brand new stylists should focus on first
    • Why some stylists feel stuck even after years behind the chair
    • How to approach rebuilding your clientele with intention
    • Why different stages require different strategies

    If you are wanting to get clear on what you need to be doing to start building a fully booked chair, I have created something for you. 👇

    Join Me for My Free Fully Booked Chair Workshop

    If you've been feeling overwhelmed, frustrated by inconsistent bookings, or unsure what you should be focusing on next, I'd love to invite you to my free Fully Booked Chair Workshop.

    Together, we'll help you identify where you are in your hairstylist journey, what's keeping you from moving forward, and what to focus on next so you can build a more consistent clientele and a career you love.

    Reserve your seat here: The Fully Booked Chair Workshop

    Here are some other episodes that will be super helpful for you as well:

    🎧 Episode 1: How I Rebuilt My Clientele

    🎧 Episode 33: Lessons Learned from Rebuilding My Business

    Show More Show Less
    24 mins
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