In this episode of The Entrepreneur’s Logbook, Zachary speaks with Andrew Davis, SVP of Marketing and Sales at TextUs, about the surprising power of business texting to drive faster sales cycles and deeper customer engagement.

Andrew draws on more than 15 years in B2B SaaS marketing and revenue leadership, having held roles at Fishbowl, Every Commerce, and Service Fusion, to explain why modern go-to-market teams should embrace SMS as a strategic channel. Together, Zach and Andrew explore his journey from video producer to marketer, and they dig into the one change he’d make if he could restart his career: learning to build a product as well as market it.

The conversation then shifts to real-world use cases and data behind texting’s impact on the pipeline. Andrew breaks down how TextUs helps sales and recruiting teams move leads through the funnel faster, citing that 98% of texts are read within minutes and that “speed to lead” can triple close rates when outreach happens in the first 60–90 seconds. They also tackle common compliance myths, showing how opt-in requirements and carrier regulations are easily managed by the right platform, and stress the importance of seamless CRM integration, multi-channel outreach, and user-friendly tools to ensure rapid adoption across an organization. Finally, Andrew shares tactical advice for companies ready to test business texting: start by defining your use case, ensure your chosen solution connects with existing workflows, and demand an intuitive interface so every rep can text at scale.

Whether you’re looking to boost response rates, reduce “no decision” outcomes, or simply stand out in crowded inboxes, this episode lays out a clear roadmap for leveraging SMS to accelerate growth and keep prospects, and customers, engaged.

Timestamps

1. Career Restart Insights: Becoming a Developer & Embracing Risk – 02:22
2. Introduction to TextUs: Business SMS Platform for Sales & Recruiting – 05:36
3. SMS Compliance & Legal Myths (TCR, 10DLC, Opt-In Requirements) – 13:58
4. Speed-to-Lead & SMS Response Time’s Impact on Sales – 18:53
5. Reducing “No Decision” Losses with Multi-Channel Engagement – 24:56
   
   

Connect with Andrew

https://textus.com/

https://www.linkedin.com/in/andrewdaviscmu/

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• (00:00:24) - The Entrepreneur's Logbook Podcast
• (00:01:42) - What Would You Do Different If You Had To Start Over?
• (00:05:06) - How Text We Helps Sales Teams Connect with Prospects
• (00:09:31) - Microsoft Sales Team: Multi-Threading
• (00:13:00) - How To Stay Compliance With Text Messaging
• (00:17:59) - Leadership Live: Speed to Lead
• (00:20:56) - Leading with Sms
• (00:24:18) - No Decision: Why Businesses Are Stuck
• (00:29:41) - WSJD Live: The Secret to Texting
• (00:32:10) - How to Text Us