Have you ever felt like you've done all the things-read the books, hired the coach, gone to therapy and yet somehow you still find yourself stuck in the same patterns?

In this powerful conversation, Holly sits down with neuro-somatic practitioner and Identity X expert Riana Malia to explore what happens when personal growth reaches a point where traditional mindset work isn't enough. Together, they unpack how subconscious programming, stored emotions, and outdated identities can quietly shape our decisions, relationships, and business success.

If you've ever wondered why you keep repeating the same cycles despite your best efforts, this episode offers a fresh perspective (and practical tools) to help you create lasting change.

Tune in to hear:

00:00:03 – Why doing more work isn't always the solution when you're feeling stuck

00:04:57 – Understanding the conscious mind vs. the subconscious mind and how old patterns continue to run the show

00:09:08 – The surprising signs that stored emotions and outdated identities may be holding you back

00:12:11 – The restaurant menu analogy: why clarity about what you actually want changes everything

00:16:04 – How negative thought patterns shape your reality and what neuroscience says about rewiring them

00:18:12 – Rihanna's simple 72-hour "Away vs. Toward" exercise for shifting your focus and state in real time

00:23:07 – The frequency metaphor: how changing your internal channel changes what you experience

00:26:11 – Why high-achieving women self-sabotage right before breakthroughs and how to stop the cycle

00:32:14 – The "mental pantry cleanout" exercise for releasing old stories and creating new momentum

00:37:09 – Books, Maui, rest, and the importance of creating space for yourself outside of work

00:41:04 – Where to connect with Riana and take the E.L.L.I.E. assessment for deeper self-discovery

CONNECT WITH RIANA:

Website: https://www.rianamalia.com/

Instagram: https://www.instagram.com/rianamalia/

🔗 LINKS MENTIONED:

🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz

👉 Download the Full-Time Business on Part-Time Hours Podcast Bundle → hollymariehaynes.com/fulltimeparttime

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

Hey friends, welcome back. Today I'm sharing something a little different — and I think you're going to want to save this one.

This episode is pulled directly from The Anti-Social Shift — my brand new private podcast at hollymariehaynes.com/shift. It's a 9-episode series built around the exact framework I use to run a million-dollar business spending less than 30 minutes a week on social media. The first 5 episodes are the evergreen framework. The last 4 — including this one — drop fresh every quarter. Current playbook, not advice from two years ago.

I'm sharing it here because what we're talking about is too important to sit behind an opt-in.

Here's the question: when someone asks ChatGPT or Claude to recommend an expert in your space — are you showing up? Because your dream client is not scrolling Instagram to find you. She is asking AI.

In this episode I walk you through how we get 50 or more leads a month from AI search, what GEO actually is, and the one blog post that drives more recommendations than anything else we publish.

When you're done — go grab all 9 episodes at hollymariehaynes.com/shift.

Let's get into it.

🔗 LINKS MENTIONED:

🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz

👉 Download the Full-Time Business on Part-Time Hours Podcast Bundle → hollymariehaynes.com/fulltimeparttime

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

What if the answer to more sales wasn't more content, more launches, or more hours at your desk?

In this episode, Holly sits down with marketing strategist and funnel expert Michelle Fernandez to unpack the small shifts that create massive momentum in your business. Michelle shares her signature "1% Conversion Effect" framework and explains why most entrepreneurs stay stuck. It's not because they aren't working hard enough, but because they're making decisions without visibility into what's actually happening inside their funnels.

If you've ever felt like you're doing all the things but still not seeing the results you want, this conversation will help you identify the right numbers to track, the systems that matter most, and the simple improvements that compound into significant growth over time.

You'll hear:

• 01:10 – What building a life-first business looks like today
• 02:05 – Creating boundaries when you work from home
• 04:00 – Practical strategies for truly stepping away from work
• 05:20 – Why entrepreneurs feel like they're doing everything but still not seeing results
• 06:20 – The dangers of running your business without data
• 08:15 – How systems create freedom and visibility in your business
• 09:15 – The five essential business systems every entrepreneur needs
• 11:30 – Where to look first when sales feel stuck
• 12:15 – Using webinar data to identify bottlenecks
• 14:00 – The metrics Michelle tracks most closely
• 15:10 – Why personalization matters more than ever
• 16:10 – Understanding the 1% Conversion Effect
• 18:45 – The most important KPIs to monitor
• 19:30 – Why fulfillment and course completion matter for growth
• 21:00 – Building trust in an AI-driven marketplace
• 22:20 – Customer experience examples that drive referrals
• 24:15 – Smart webinar automation strategies
• 25:10 – The email metric everyone should be tracking
• 26:00 – Letting go of the pressure to build a seven-figure business
• 27:00 – Where to connect with Michelle

CONNECT WITH MICHELLE:

Website: https://themichellefernandez.com/

Instagram: www.instagram.com/@themichellefernandez

No Drama Launch Tracker: https://themichellefernandez.com/tracker

Podcast: Optimize To Monetize

🔗 LINKS MENTIONED:

🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz

👉 Download the Full-Time Business on Part-Time Hours Podcast Bundle → hollymariehaynes.com/fulltimeparttime

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat