What if building a more successful business actually meant doing less?

In this episode of Crush the Rush, Holly sits down with strategic advisor and business coach Jereshia Hawk, who built a business generating $1 million in annual profit before intentionally deciding to de-scale.

After a year-long sabbatical, Jereshia rebuilt her business around a life-first approach. Today, she works approximately 20–22 hours a week while maintaining a profitable business, prioritizing motherhood, and attracting high-ticket clients without constantly showing up online.

Holly and Jereshia dive into the strategies behind building a profitable, part-time business, creating a sustainable content strategy, and redefining success beyond revenue and growth. They also explore the mindset shifts required to step away from hustle culture and build a business that supports the life you actually want to live.

00:00:00 - Meet Jereshia Hawk: Why she chose to de-scale a million-dollar-profit business
00:01:30 - What a life-first business really means and how to define your owner's intent
00:03:30 - Front stage, backstage, and off stage: A calendar system that protects your energy
00:06:00 - Managing stress, recovery, and capacity as an entrepreneur
00:07:30 - The pressure of being the breadwinner and navigating Q4 business demands
00:10:30 - How to ask for support at home during busy business seasons
00:12:00 - Year-end profit planning and building wealth outside your business
00:13:30 - Why Jereshia took a year-long sabbatical and intentionally de-scaled
00:16:30 - Rebuilding a profitable business around a 20–22-hour workweek
00:18:00 - The identity shift and emotional reality of recovering from workaholism
00:21:00 - How a revenue-sharing coaching model creates client partnerships
00:25:30 - The one-piece content strategy for podcasts, email, and social media
00:30:00 - How to grow faster through visibility, relationships, and personal outreach
00:32:30 - The biggest content messaging mistake female founders make
00:35:30 - Current favorite reads and where to connect with Jereshia

Connect with Jereshia:
Website: https://www.jereshiahawk.com/
Instagram: @jereshiahawk
Jereshia Said Podcast - https://www.jereshiahawk.com/podcast
Money Date Kit: http://jereshiahawk.kit.com/moneydatekit

🔗 LINKS MENTIONED:

🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop

🌎 Website → hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → hollymariehaynes

Are you posting consistently, pitching yourself, showing up on social media, and doing ALL the thing but still wondering why your business isn't growing the way you want it to?

Here's the truth: Getting more visible doesn't mean doing more. It means being more intentional about where you show up, who you're connecting with, and how you're building trust.

In this special Crush the Rush panel conversation, Holly sits down with four powerhouse women: Madeline Hornung of MadSavvy Creative, Cait Howard of Amplify Boutique, Kimberly Roy of Pitch with Kim, and Whitney Abraham of Your CMO & Co., to talk about what is ACTUALLY working when it comes to business visibility, authentic marketing, and growing an audience that converts.

We're digging into everything from why in-person networking is making a comeback to the problem with AI-generated content, how to measure your marketing ROI, and why the right relationships can be more valuable than thousands of followers.

Plus, each expert shares the ONE visibility strategy she'd prioritize if she only had 90 days to grow.

If you've been feeling like you need to post more, launch more, or be everywhere to get noticed, this conversation is your reminder that visibility isn't about being everywhere. It's about showing up where it matters.

00:00:00 – Meet the Visibility Experts: What's Working Right Now
00:03:30 – Why Your Visibility Strategy Isn't Converting
00:06:00 – Measuring Marketing Success Beyond Vanity Metrics
00:07:30 – Reverse Engineering Your Launch and Conversion Goals
00:09:00 – Pitching Success Rates and Handling Rejection
00:11:15 – Tracking Podcast ROI and Audience Engagement
00:13:00 – Why AI-Generated Content Can Hurt Authenticity
00:16:00 – Quality Over Quantity in Your Marketing Strategy
00:18:00 – Balancing Authenticity With Professional Credibility
00:21:00 – Podcasting vs. YouTube: Do You Really Need Video?
00:25:00 – Getting Comfortable on Camera With Instagram Stories
00:29:00 – How to Find the Right Networking Rooms
00:34:00 – Turning Networking Connections Into Relationships
00:40:30 – Writing Better Pitches and Creating Value
00:42:30 – Four Visibility Strategies to Try in the Next 90 Days

Connect with the Panelists:

Madeline Hornung: https://www.instagram.com/madsavvycreative/

Cait Howard: https://www.instagram.com/heycaithoward/ and https://www.instagram.com/amplify.boutique/

Kimberly Roy: https://www.instagram.com/pitchwithkim/

Whitney Abraham: https://www.instagram.com/whitneyabraham/

🔗 LINKS MENTIONED:

🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop

🌎 Website → hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → hollymariehaynes

What if the next big move in business isn't about doing more—but about having the courage to do less?

In this episode of Crush the Rush, Holly Haynes sits down with Carol Gavhane, founder of Arrivée, to unpack what it really looks like to make a bold business pivot, completely reimagine a brand, and build a business that supports the life behind it.

After nearly four years of running Sparkle Hustle Grow, a successful monthly subscription box for women entrepreneurs, Carol realized that what once felt aligned no longer matched the season of life she was in. Instead of continuing to push through a demanding monthly model, she and her husband made a major shift: transitioning from a $67 monthly subscription box to a $225 premium quarterly experience.

But this wasn't just a pricing change. It was a complete transformation in brand positioning, customer experience, and the way their business operated.

Carol shares the behind-the-scenes decisions that led to the rebrand, how customer feedback helped shape the new direction, and why hiring the right support was essential to bringing their vision to life. She also opens up about navigating the fear of change, trusting her instincts, and giving herself permission to evolve as both a business owner and a person.

This conversation is a powerful reminder that building a successful business doesn't mean staying committed to a model that no longer serves the founder. Sometimes the most strategic decision is creating space for something better.

00:00:00 Why doing less might be the smartest business move
00:01:30 Carol Gavhane on defining a life-first business
00:03:00 Simple systems and marketing tools that actually work
00:04:30 The story behind acquiring Sparkle Hustle Grow
00:06:00 Monthly subscription demands, burnout, and evolving goals|
00:07:30 Recognizing the signs that it's time to pivot
00:09:00 Trusting yourself through a major business transition
00:10:30 Creating a premium brand with a less-is-more philosophy
00:13:30 Hiring a brand strategist to bring the vision to life
00:15:00 Pricing strategy: moving from $67 monthly to $225 quarterly
00:16:30 Overcoming fear and getting support from business coaches
00:18:00 How a quarterly model creates more freedom and flexibility
00:21:00 Inside Arrivée's luxury subscription box experience
00:25:30 Why quality matters more than quantity in product businesses
00:27:00 Expensive business lessons, trusting change, and the next chapter

Connect with Carol:

Website: https://arriveebox.com/

Instagram: https://www.instagram.com/arriveebox

Use code HOLLY30 for $30 off your first Arrivée box or subscription

🔗 LINKS MENTIONED:

🤝 2027 Collective Co-Op - www.hollymariehaynes.com/coop

🌎 Website → hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → hollymariehaynes