Creating a Culture Shift in Campus Drinking
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Creating a Culture Shift in Campus Drinking
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College drinking is often treated like an individual choice problem — “students just need to make better decisions.”
In this episode, we zoom out and look at the bigger lever: culture and environment. Host Dave Closson is joined by Kate Lower (SHIFT, University of Texas at Austin) and Keyra Palacios (UT Austin student & SHIFT Maker) for a practical conversation about what prevention looks like when you center student experience, take environmental strategies seriously, and bring a harm reduction mindset into real campus life.
You’ll hear:
- What SHIFT is (in plain language) — and why culture change beats slogans
- How campus and “game day” environments shape norms and expectations
- Why “preventable measures” matter — and what they look like on the ground
- Keyra’s perspective as an economics major (not a public health major) doing prevention work
- A real-world story that captures the SHIFT mindset: bringing a first-aid kit to a party
- Why health communication is hard — especially when students and powerful stakeholders have competing incentives
- Takeaways for prevention leaders, campuses, and studentsVisit: https://shift.utexas.edu/
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