Cooling the Planet, One Earth Smile at a Time with Justdiggit
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Cooling the Planet, One Earth Smile at a Time with Justdiggit
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About this listen
When people talk about climate action, it's usually doom, gloom, and existential dread.
Justdiggit flips that script. In this episode, Puff sits down with Merel Rikveld, Head of Communications at Justdiggit, to dig into the movement that's turning degraded land green again, and doing it at scale.
Merel shares how local communities in Kenya, Tanzania and Senegal are restoring land, bringing back millions of trees, and even reshaping cultural dynamics through grassroots leadership. We get into the tech behind it - from satellite imagery to digital regreening, and the creativity that turns data into stories people can actually connect with. If you want a climate conversation that's hopeful, grounded, and obsession-worthy, this one's for you!
If you want to help make more "earth smiles", donate here: https://justdiggit.org/donate/