Todd Miller of Isaiah Industries and co-host Ethan Young welcome Muhammad Faiz of Rise Roofers and host of the Roofing Millionaires podcast to discuss how he entered the roofing industry from Pakistan, his shift from ads and lead generation to helping roofers build emotionally resonant brands, and why many contractors lack marketing knowledge and a clear definition of growth.

Faiz explains how purpose can serve as a decision filter amid overwhelming tech and platform choices, and how positioning helps contractors avoid competing solely on the lowest price. He shares why he started Roofing Millionaires as a non-promotional platform for veteran insights, highlights his favorite episodes, and describes client outcomes centered on clarity, fulfillment, and premium perception. In rapid-fire questions, he discusses a childhood English lesson, favorite foods, his view that roofing will return to relationship basics, and how to connect with him.

Timestamps

00:00 Welcome and Co-Host Intro

00:41 Meet Muhammad Faiz

02:16 Why Roofing Marketing

04:19 From Pakistan to Freelance

05:46 Rise Roofers Branding Focus

09:27 Purpose Driven Growth

11:09 Tech Noise and Clarity

15:39 Positioning Beyond Price

17:34 Why Start the Podcast

24:34 Best Episodes to Start

26:50 Client Transformations

32:52 Faiz Personal Purpose

35:45 How to Work Together

38:03 Define Your Growth

40:52 Rapid Fire Questions

46:39 Connect and Closing

Connect with Muhammad Online

Facebook: https://www.facebook.com/muhammadfaiz99

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Todd Miller and co-host Ethan Young welcome Ed Kalaher, President and CEO of Window Depot USA, to discuss how contractors can gain an edge and scale beyond a “job” into a valuable business asset. Kalaher shares Window Depot’s origins (founded 2001; acquired by him and partners in 2011) and explains its dealer/licensee model that provides franchise-like support, exclusive territories, and strong peer networking across 90+ business owners in 85 markets.

The conversation highlights key challenges for home improvement contractors—especially lead generation, hiring and developing people, and the importance of in-person and online communities for sharing ideas. Kalaher emphasizes that the leading cause of failure is lack of financial education, advocating that “the math shows you the path.” He also previews his book, The Servant and the Savage, focused on mindset and execution for small business owners.

Timestamps

00:00 Welcome

00:51 Dealer Training Momentum

01:51 Meet Ed Kalaher

03:34 Window Depot Origin Story

06:06 Why Dealers Need Support

10:06 Turning Jobs Into Assets

12:21 Networking and Events

16:44 Market Shifts and Buyers

19:48 Longer Sales Cycles

22:01 The Servant and Savage Book

26:31 Mindset and Balance

27:59 Growth Phases Explained

30:45 Leads and People

31:45 Financial Education First

37:50 Join Window Depot

39:04 Entrepreneurship for Youth

40:46 Rapid Fire Round

46:45 Legacy and Wrap Up

Connect with Ed Online

LinkedIn: https://www.linkedin.com/in/ed-kalaher-60b437/

Website: https://windowdepotpartnership.com/

Website: https://windowdepotusa.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates.

Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z.

The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf.

Timestamps

00:00 Welcome and Intro

00:47 Challenge Words Explained

01:21 Marketing Is Changing Fast

02:02 Meet Austin Rosenbaum

02:32 Origin Story and Analytics

04:23 Demand IQ and Instant Estimates

07:22 Contractor Pushback on Pricing

09:43 COVID and New Buyer Behavior

12:18 Google Online Estimates Filter

14:40 Risks of Old School Marketing

16:21 What Homeowners Want First

18:31 Case Studies and Use Cases

20:58 Onboarding and Ranking Steps

24:06 AI Agents and The Future

26:29 Calculator vs Pricing Table

30:32 Final Thoughts and Rapid Fire

36:07 How to Connect With Austin

37:40 Challenge Words and Wrap Up

38:22 Closing Thanks and Sign Off

Connect with Austin Online

LinkedIn: https://www.linkedin.com/in/austinrosenbaum/

Website: https://www.demand-iq.com/

For more Construction Disruption, listen on Apple Podcasts or YouTube

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!