Connecting Through Content
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Connecting Through Content
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On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
In the episode we explore:
- Creating an adaptable, but structured framework for content creation
- The importance of research and planning in a content strategy
- Bringing empathy into your content, from ideation and creation to execution and distribution
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