Why did China's beauty influencer (often described as China's Kim Kardashian) go missing?
- The e-commerce industry is worth $6 trillion and livestreaming has been a rapid growth channel.
- Yet not everyone wins, as the consequences for companies, consumers and creatives are real.
With trillions wiped off market values of e-commerce enablers, we explain what's happened and what it might mean for you!
This is not investment advice.
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Jun 20 20229 mins