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Competitor Obsession Blinds Companies to Customers

Competitor Obsession Blinds Companies to Customers

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In 2006, a product demo played upside down in front of 2,000 employees. This wasn't just a tech glitch—it was the beginning of a multimillion-dollar lesson about what happens when you watch your competitor instead of your customer. The story of how obsessing over rivals makes you blind to the people who actually matter.


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