Becky wants her emerging author clients to market their writing with authenticity, but she struggles to stop over-teaching and overwhelming her groups.

My guest is Becky Grogan, who teaches writers the practical skills to market their work with ease and authenticity. Becky reached out because, despite her robust curriculum and love for helping authors connect with readers, she found herself cramming too much content into her programs, leaving her clients (and herself) overwhelmed.

We tackled Becky’s real concern head-on: how to structure her group program so clients stay engaged, take meaningful action, and don’t get lost in information overload. By the end of our session, Becky walked away with a clear curriculum map, a repeatable framework for teaching, and a delivery rhythm that actually fits real writers’ brains and schedules.

Let me highlight what happened when Becky and I broke her curriculum down to the essentials (and ditched those three-hour Canva rabbit holes).

Listen for the moment Becky admits she never wants to dance in a hot dog costume on TikTok - and what Dallas says about using your values to choose real marketing tactics.

Key Takeaways:

• Map Out Micro-Steps Before Teaching: Breaking down each module into smaller, actionable elements keeps your program clear for both you and your clients while ensuring no one gets overwhelmed by too much information at once.

• Name the Problem Before You Teach: Always begin lessons by stating the situation and explaining why the upcoming idea matters, so clients understand the connection between your framework and their bigger goals.

• Use the “Five S’s” Framework for Curriculum: Working through situation, solution, story, steps, and seed in every lesson creates a rhythmic, safe learning experience and helps your group stay focused on results.

• Deliver Live First, Then Record: Teaching everything live the first round lets you see where folks get stuck, ask real questions, and keeps you from hiding behind slides. Use this feedback to shape your polished, recorded curriculum later.

• Let the Content Dictate the Program’s Length: Instead of cramming material into artificial timelines, estimate how long each module takes to teach and let that guide your group schedule - a program built around your clients, not around someone else’s calendar.

Timestamps & Key Topics

[00:00] Dallas introduces Becky and names her over-teaching struggle

[04:29] Becky explains her ideal group coaching structure and where overwhelm creeps in

[10:36] Dallas pinpoints Becky’s three-pillar framework for author branding

[16:02] Dallas demonstrates how to break a “values” module into micro-steps

[23:29] Dallas explains building lessons with the Five S’s structure

[32:06] They discuss launching with all live sessions before recording modules

[36:58] Dallas recommends a weekly 90-minute rhythm to keep groups on track

[41:12] Brainstorming a program name that avoids “foundations” and sticks in writers’ minds

[42:57] Becky commits to mapping her curriculum and ditching overwhelm for good

[44:14] Dallas clarifies how to estimate actual program length - let the teaching guide you

CONNECT WITH BECKY GROGAN:

INSTAGRAM: @beckytheboookcoach

WEBSITE: [eckythebookcoach.com

Two years ago, I pressed pause on Coaches on a Mission because podcast production had become both expensive and overwhelming -and today I'm back to tell you exactly why, what changed in my business, and what to expect from here. So much has shifted behind the scenes since Coaches on a Mission went dark. Instead of burning out trying to do more for my clients, I tore down my signature program, The Hive, and rebuilt it from the ground up, creating a more accessible membership and making overdue changes to how I deliver support -so coaches inside actually make progress. I cut costs, learned how to grow my email list without relying on the podcast, and got honest about the difference between nurturing your audience and actually helping people hire you. Here's what you'll learn in this episode. Listen for the moment when I name the real reason “nurture content” can trap coaches in the friend zone -because it’s not what most gurus say, and it’s something I finally stopped doing.

Key Takeaways

• Podcast Production Needs to Be Sustainable: My original approach to producing the podcast cost nearly $4,000 a month and lacked a strategy to attract new listeners - a sure way to burn out and stall growth.

• More Calls Don’t Equal Better Results: When I packed The Hive with 17 calls a month, I created a culture of over-responsibility and decision paralysis. Reducing calls led to more agency and faster progress for my members.

• Membership Model Unlocks Flexibility: Shifting The Hive from an expensive annual program to a $97 monthly membership allowed coaches to stay as long as it helps and made high-quality business coaching accessible to more people.

• Email Marketing Trumps Social Media for Consistency: In the podcast’s absence, I focused on bundles and list-building strategies, which brought me a steady stream of new opportunities—without trying to force myself onto Instagram.

• You Build a Business By Selling, Not Just Nurturing: “Nurture content” alone leaves your audience in the friend zone. Every email now offers a clear way to work with me -because support and transformation only happen inside a coaching container.

Timestamps & Key Topics

[00:00] Dallas explains the decision to end the podcast and the cost of production

[02:21] Dallas shares issues with show marketing and the friend zone trap

[04:01] Episode relaunch: Overhauling production costs and adding seasons for sustainability

[06:13] The Hive’s transformation: Fewer calls, more agency, less dependency

[08:45] Shift to Power Groups and Dallas’s coaching school, New Era Coaching Academy

[11:02] Year-long enrollment freeze in The Hive and lessons in letting go of “all or nothing” thinking

[11:46] Dallas’s focus on email list-building and learning to sell through email

[13:22] Automations and production support that make relaunch possible

[15:05] Why Dallas is done “nurture only” and how ChatGPT changed her view on coaching’s value

[17:12] The Ulta analogy and what real client-centered communication looks like

[20:04] Dallas’s new commitment to selling on every email and episode

[21:56] What to expect from upcoming episodes, including small group coaching, guest experts, and episode breakdowns

[23:28] Closing thoughts and an invitation to subscribe or share if you’re glad the show is back

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

In this episode of Coaches on a Mission, host Dallas Travers reflects on the importance of making aligned choices in business, shares three key reasons behind the podcast’s conclusion, and offers invaluable insights for values-driven coaches. She also highlights the next steps for listeners to continue benefiting from the rich content and resources available through the podcast's archives and the Hive community.

Key Topics & Timestamps:

[00:08] Introduction and welcome

[01:02] Dallas introduces the episode's theme and explains the decision to end the podcast

[02:06] Overview of the Pod Squad and its benefits[

[03:07] Reason 1: The importance of a coaching container vs. free content

[05:19] Reason 2: Redirecting energy towards marketing the show

[08:21] The three-step process for goal-oriented action in your business

[10:37] Invite to join the Invitation Olympics inside the Hive

[11:39] Reason 3: Honoring the goal of accessibility and the podcast's achievements

[12:37] Invitation to reflect on and celebrate your own business accomplishments

[13:35] Thank you messages to the production team and Hive members

[14:33] Closing remarks and ways to stay connected with Dallas

Key Takeaways:

1. The Necessity of a Coaching Container: Free content, while valuable, cannot replace the need for a structured coaching environment that provides personalized guidance, accountability, and a supportive community.

2. Prioritizing Marketing Efforts: It's essential to balance production with promotion. Redirecting energy towards marketing can amplify reach and impact, helping to achieve long-term goals.

3. Goal-Oriented Actions: Consistently taking direct actions aligned with your immediate business goals is crucial. Use a three-step process to ensure your efforts are effectively driving you towards your objectives.

4. Celebrate Achievements: Acknowledge and honor your accomplishments. Reflecting on past successes can build a strong foundation for future growth.

5. Continued Learning and Support: Even though new episodes are ending, the wealth of existing episodes, resources, and the supportive community within the Hive offer ongoing opportunities for growth and connection.

Join the Pod Squad for more resources: dallastravers.com/squad

CONNECT WITH ME:

INSTAGRAM: @dallastravers

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join The Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault.

2. Check Out The Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side.

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of.

Today we’re going to talk today about a simple, first step to scaling which is small group coaching. My guest is Brynn Barale who empowers breast cancer survivors to lose weight without dieting so they can live a kick ass life after cancer. Last year, Brynn launched her first power group, which is the way we describe small groups inside The Hive. While Brynn loved working with her small group, she realized that she needs a retention plan to enroll her members into the next offer - whether that offer is to continue in the group or move into a different container. So, Brynn and I got to work designing the shape of her group coaching container and outlining a plan to invite current clients, power group members and even former clients into it. This was one of those coaching conversations where the client leaves feeling so enlivened and clear about their vision that they’re moved to tears. I love coaching sessions like this because they show us when we’re all aligned.

Let me highlight the steps Brynn and I took to turn her dream of a group coaching program into a clear vision she can act on.

Step One: Understand what your clients need.

Step Two: Build your program around your client’s feedback understanding what your own boundaries might be.

Step Three: Remember that less is more. People join a community to experience belonging more than anything else.

Step Four: Invite folks into your program. This can be a full blown launch, or it could be as simple as personally inviting a handful of current or former clients to get the ball rolling.

Okay, now that you’ve heard the high level overview, let’s get into the nitty gritty of designing a smart, simple and aligned retention program to serve your clients long term.

Timestamps & Key Topics

CONNECT WITH BRYNN:

INSTAGRAM: @yourkickasslifeaftercancer WEBSITE: www.CoachBrynnB.com

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Decluttering Coach, Kate Evans is ready to launch her first course with a webinar. But she’s feeling foggy about how to structure a webinar that delivers value and also sells. Dallas Travers steps in to share her Foolproof Webinar Formula and the two coaches outline a complete webinar in no time flat.

Key Takeaways

Timestamps & Key Topics

CONNECT WITH KATE:

INSTAGRAM: @soulfulspace.coaching

FACEBOOK: @soulfulspace.coaching

WEBSITE: www.soulfulspacecoaching.com

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

Today’s episode tackles an important question. Can you really, actually, truly build a business you really love? Building a business requires hard work and anybody saying otherwise is not giving you the full picture.

Our guest Tara Rhodes came into today’s episode wondering what happens when you realize that the business you’re building isn’t the business you want anymore. Tara is committed to helping quiet rebels who feel stuck in the middle be willing to look at their stuff so they can figure out who they want to be in the world. And over the last year and a bit, Tara has realized that a traditional coaching model isn’t the model for her anymore. So, the two of us had to rethink what it means to build a business you really love. And here’s the cool part…in the beginning, Tara really did not think that she could create a business model that lights her up while still being profitable. But when we tapped into the experience she wants to have inside her business and designed a model from that place, she began to really believe that it is possible to build a business she loves. We started by simply asking the question “what is it you truly love?” And that opened the doors to a whole new vision for Tara and her business. The end result? No more coaching. Instead, Tara plans to launch a podcast to build a subscription community that feels a lot like summer camp. You’ll understand why as you listen in.

Key Takeaways

Timestamps & Key Topics [02:34] Tara's vision for her business [03:50] Tara's Aha moments [05:42] Transition challenges to a community-based business model [07:25] Tara outlines her vision for the future [09:44] Providing equity and accessibility in her business [10:32] Tara describes her ideal community members [13:45] Dallas pitches the idea of a podcast [16:37] Exploring New Revenue Models [19:37] Monetization strategies for the podcast [22:15] Setting Realistic Expectations [23:10] Tara’s next steps [25:05] Potential revenue with the podcast [29:03] Tara reflects on her business goals [30:25] Identifying when it’s time to expand in your business

CONNECT WITH TARA:

INSTAGRAM: @coachtararhodes

LINKEDIN: @tararhodes

WEBSITE: www.tararhodes.ca

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).

1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad

2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive

3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers

So, this episode addresses the quiet fear a lot of newer coaches (or let’s be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What’s that fear? What if I won’t be able to deliver? What if I can’t actually help this client the way they want me to? That was the fear holding today’s guest back from actively selling.

Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking. And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn’t worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it’s really difficult to sell coaching if you don’t quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver. She just needed a new perspective, which is exactly what we worked toward during our conversation.

I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don’t have what it takes, this episode is for you.

Timestamps & Key Topics [03:19] Betsy 's discomfort with selling [03:58] Difference between marketing and selling [05:07] Betsy's fear concerning sales [06:46] Reframing "doubt" to "inexperience" [07:37] Betsy’s tactical concerns with selling [09:45] A template for managing capacity and delivering value [12:06] Power of narration in client and sales conversations [15:28] How to handle objections [17:42] How to sustain momentum in booking sales calls [20:01] An approach to transparency & setting expectations [21:59] Setting micro goals to cultivate sales skills [24:08] How to maintain consistency in sales calls [25:42] How to make practice sales calls realistic [28:03] How to find joy in the sales process [29:04] Centering the client during the sales process [31:04] Difference between between politeness and kindness [32:50] Working outside your comfort zone

CONNECT WITH BETSY: INSTAGRAM: @coachbetsyseybolt WEBSITE: BetsySeybolt.com