In this episode, John Kitchens sits down with Richelle Davis, founder of Davis Real Estate Group, for a powerful conversation on building a referral-based real estate business rooted in trust, systems, and intentional leadership.

Richelle shares her journey from serial entrepreneur to real estate CEO—and how she's built a highly profitable business without paid leads, without burnout, and without sacrificing her family, values, or quality of life. From creating systems that protect the client experience to leveraging community relationships as a growth engine, this episode is a masterclass in sustainable, long-term success.

If you're tired of chasing leads, feeling trapped in production, or building a business that owns you instead of the other way around, this conversation will challenge how you think about leadership, leverage, and scale.

• Richelle's path from entrepreneurship into real estate leadership

• Why business fundamentals matter more than real estate tactics

• How CEO thinking creates clarity, confidence, and consistency
  
  

• Why trust and reputation outperform paid lead sources

• How to become a real estate advisor for life—not a transaction chaser

• The standards required to earn consistent referrals at scale
  
  

• Why checklists and repeatable processes are non-negotiable

• How systems protect the client experience as you grow

• The difference between being busy and being effective
  
  

• Hiring for values, integrity, and long-term alignment

• Why Richelle intentionally limits team size

• How internal trust creates external credibility
  
  

• Why local involvement builds long-term brand authority

• Leveraging community relationships to fuel organic referrals

• Turning service, gratitude, and reciprocity into scalable growth
  
  

• How Richelle stepped back to a 2.5-day workweek without losing momentum

• Why leverage starts with clarity—not delegation

• Designing a business that supports life instead of consuming it
  
  

• Agent to CEO Framework

• John Kitchens Executive Coaching → JohnKitchens.coach

• Working Genius by Patrick Lencioni

• Davis Real Estate Group

• Community-based referral and relationship strategies

You don't need more leads—you need more clarity.

Richelle Davis proves that when you lead with trust, build real systems, and serve your community with intention, you can scale a real estate business without chaos, burnout, or compromise.

Freedom isn't built by doing more.
It's built by leading better.

"We don't see ourselves as transactional agents—we're advisors for life." – Richelle Davis

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with Jay Kinder to break down the $300 ad strategy that consistently produces 2–3 real estate deals every single month—without chasing referrals, overpaying portals, or riding the income rollercoaster.

This isn't a hype-filled conversation about "running ads." It's a behind-the-scenes look at how predictable deal flow actually works when you understand conversations, constraints, and customer acquisition cost.

John and Jay walk through why most agents fail with ads, how a small, disciplined budget can outperform massive spend, and why the real goal isn't leads—it's controlled, repeatable conversations. If you're tired of inconsistent closings, referral fees eating your margins, or guessing where your next deal is coming from, this episode gives you a simple framework to take control.

• Why small, consistent ad spend beats large, inconsistent budgets

• How $300/month can outperform thousands in referral fees

• The real objective of ads: conversations, not clicks or leads

• Why predictability matters more than scale early on
  
  

• The mistake agents make after 7–10 days of "no results"

• Why agents blame platforms instead of fixing the constraint

• The danger of not understanding message-to-market match

• Why most agents quit before ads have time to compound
  
  

• Why conversations are the only KPI that matters

• How many conversations it actually takes to close 2–3 deals

• Increasing conversations per hour through automation and AI

• Why lead count is a vanity metric
  
  

• Breaking down referral fees vs. paid ads

• Why paying $3–5K per deal kills long-term growth

• Understanding real cost per closing

• Why controlling CAC gives you leverage and freedom
  
  

• Identifying your biggest bottleneck ("Herbie")

• Why fixing the wrong problem keeps you stuck

• How to build throughput instead of chaos

• Why lead gen, conversion, and fulfillment must stay balanced
  
  

• How inconsistent closings destroy cash flow

• Why fulfillment kills lead gen without systems

• Designing a business that runs even when you're busy

• The shift from "agent" to CEO thinking
  
  

• The Goal by Eliyahu Goldratt – Theory of Constraints

• Dan Kennedy – Direct response marketing fundamentals

• Gary Halbert – Message-to-market match

• Alex Hormozi – Constraint-based growth principles

• CoachKitchens.ai – AI-powered real estate business assistant

• John Kitchens Executive Coaching → JohnKitchens.coach

If you can't predict your next 2–3 deals, your business isn't a business—it's a gamble.

This episode proves you don't need massive budgets, portals, or referral fees to win. You need clarity, discipline, and control over your conversations.

Stop guessing.
Stop overpaying.
Build a simple system that works every month.

"The goal isn't more leads—it's predictable conversations that turn into predictable closings." – John Kitchens

ess to answer it honestly—determines your next level.

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In the second part of this Power Hour series, John Kitchens together with operations expert Joel Perso to tackle one of the biggest bottlenecks holding agents and team leaders back: operational chaos.

This session is a practical, back-to-basics masterclass on how to actually build business processes that scale, not just talk about systems. John and Joel break down the difference between systems, processes, SOPs, and checklists—and explain why most agents stay trapped in production because their business only exists in their head.

If you've ever said "I need better systems" but felt overwhelmed on where to start, this episode gives you a clear, executable framework to begin documenting, delegating, and scaling—without overcomplicating it.

• The difference between being self-employed and owning a real business

• Why you can't escape a business that only lives in your head

• How documented processes create leverage, consistency, and delegation
  
  

• What a "system" actually is versus a "process"

• How multiple processes work together to support one system

• Real-world examples using marketing, listings, and lead conversion
  
  

• Identifying your core business processes by function

• Why lead generation and marketing should come first

• How to prioritize processes that create the biggest ROI
  
  

• Why Google Docs and checklists beat complex flowcharts

• How checklists outperform experience alone

• The 80/20 rule of process design (and why perfection kills momentum)
  
  

• Why SOPs die on the shelf

• Connecting processes to daily, weekly, and monthly execution

• How activity checklists turn documentation into action
  
  

• Recording what you already do instead of starting from scratch

• How tools like Loom, Scribe, and AI can create SOPs faster

• Turning videos into checklists, SOPs, and training assets
  
  

• Why processes should be owned by roles, not people

• How process ownership improves accountability and scalability

• Creating a culture of problem-solving instead of rigidity
  
  

• The Checklist Manifesto – Atul Gawande

• Traction / Rocket Fuel (EOS Framework) – Gino Wickman

• The Goal – Eliyahu Goldratt

• Trainual – Process documentation & training platform

• Scribe – AI-powered SOP creation

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach
  
  

You don't scale by working harder—you scale by removing guesswork.

Processes aren't about control or bureaucracy. They're about clarity, consistency, and creating freedom for you and your team. Start simple. Document what already works. Build checklists before complexity. And remember: a good process that handles 80% of situations beats a perfect one that never gets used.

"You can never escape a business that only lives in your head." – Joel Perso

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥