Corey told me about his AI cat reel problem. He found these AI-genearted cat videos hilarious. Who makes these? He kept sending them to his wife. Then he tried to stop watching and he couldn't.

So I went down the rabbit hole of how social media algorithms actually work. It starts simple. Upvote, downvote, sort by time. But by 2017 Facebook has a metric that quietly reshapes what two billion people see. Then a leaked playbook lands, and a CEO takes the stand in Los Angeles.

Today is an investigation into what happens when the algorithm knows you better than you know yourself.

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Multiple VS Code windows. "Agent stopping" in a robot voice. A laptop stand on the treadmill so Claude can keep working while I run. The Big Rich sitting unread by the fireplace while I check if the migration's done.

Somewhere along the way, I started reorganizing my life around keeping the machine spinning. Claude Code had become my universal paperclip clicker. This is me trying to figure out the difference between real work and just feeding it tickets.

This is some field notes, a shorter, rougher than a normal epsidoe.

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Ron Garret left JPL for a 100-person startup he'd just discovered on Usenet. Four a.m. alarms. Burbank to San Jose on Southwest. A rented room in Susan Wojcicki's house.

He expected the search engine engineering and instead he got asked to build ad serving. In Java and with JSPs and no syntax highlighting and no delimiter balancing.

Launch week was a stampede and then a window on his screen fills with declines. Numbers he can't explain. Some of them look… real. How do you even name what's happening?

This episode is about creating Google AdWords. Building the machine that prints money, while trying not to get crushed in the gears.

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