Deesha Dyer has undoubtedly charted her own path throughout her career. Formerly the White House social secretary for the Obama administration, Deesha got her start by taking a leap of faith and applying to the White House internship program in 2009. Now, she’s an award-winning strategist, on-the-ground community organizer, and executive operations expert, and is the founder and CEO of the social impact agency Hook & Fasten. In her new book Undiplomatic: How My Attitude Created the Best Kind of Trouble, Deesha shares candid stories from her career thus far and peels back the curtain on imposter syndrome. In this interview, we discuss Deesha’s career at the White House from intern to social secretary, combating imposter syndrome, and the message she’s sharing through her first book.

Don’t miss this episode of Claim Your Confidence where we talk about:

• How Deesha first learned about the White House internship program, her experience applying, and what it was like to enter that environment for the first time
• The importance of staying grounded while also owning your success and accomplishments
• Deesha’s roles throughout her time at the White House, including director of hotel logistics and social secretary, and leading by example
• How there’s no substitute for hard work when it comes to getting recognized and moving up in your career
• Getting to the root of where your imposter syndrome comes from and how understanding the cause is key to overcoming it

Find Deesha Dyer:

www.deeshadyer.com

IG: @deedyer267

Twitter: @DeeshaDyer

Linked In: Deesha Dyer

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

If you enjoyed this episode and you'd like to help support the podcast, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, you can follow us on Instagram and on YouTube.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Morgan Hutchinson is a person that exudes brightness, happiness, and fun. And as the founder and CEO of BURU, a brand dedicated to providing polished and easy-to-wear clothes for every stage of a woman’s life, Morgan brings that contagious energy to every design. Founded in 2013, BURU got its start through brand curation with a focus on functional clothes for new mothers. However, over time the brand has grown to feature its own in-house designs, produced small-batch from deadstock fabrics by BURU’s international partners or the brand’s very own Los Angeles-based factory. In this episode, we discuss how motherhood inspired BURU, how Morgan shifted from curation to bringing her own designs to life, and how confidence comes when you are no longer hiding your true self.

Don’t miss this interview where we discuss:

• Morgan’s previous entrepreneurial experience co-founding the brand Passport Panties and what she took away from the journey when creating BURU
• Moving to Beijing in her twenties and how Morgan became involved in fashion styling
• How becoming a new mother made Morgan realize that fashion companies were not providing for that demographic and how BURU aimed to fill that gap
• Investing in your brand and how Morgan built her own production factory in Los Angeles
• Morgan’s journey being diagnosed with bipolar disorder and the importance of discussing and de-stigmatizing mental health

Find Morgan Hutchinson:

www.shopburu.com

IG: @bipolarblondemom & @shopburu

LinkedIn: Morgan Hutchinson

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

If you enjoyed this episode and you'd like to help support the podcast, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, you can follow us on Instagram and on YouTube.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.

Darcy Penick’s career has come full circle. Starting in fashion as an assistant buyer for Neiman Marcus and then buyer for Bergdorf Goodman, she is now the head of technology and product for Neiman Marcus Group and president of Bergdorf Goodman. And, adding to the list of iconic fashion companies she’s worked for, Darcy also led teams at Saks Fifth Avenue and was the CMO and later CEO of ShopBop, undoubtedly cementing her impact on the fashion and retail industry. In this interview, we talk about taking the time to learn important skills at the start of your career, how Darcy found her way into the fashion world, and how she’s leaving her mark on a legacy brand.

Don’t miss this episode of Claim Your Confidence where we discuss:

• Finding your pace in your early career and what Darcy has learned from reflecting on her first positions
• Darcy’s experiences at Neiman Marcus, Saks Fifth Avenue, ShopBop, and Bergdorf Goodman and her insights on leading a team
• Luck, timing, and the power that comes with taking charge and saying yes
• Witnessing the development of fashion and retail careers with the rise of the tech industry and online shopping
• Understanding Bergdorf Goodman’s brand image and how Darcy is honoring that history while modernizing the company for today’s fast-paced markets

Find Darcy Penick:

www.neimanmarcusgroup.com/Darcy-Penick

LinkedIn: Darcy Penick

Follow Lydia:

www.lydiafenet.com

IG: @lydiafenet

LinkedIn: Lydia Fenet

If you enjoyed this episode and you'd like to help support the podcast, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.

To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, you can follow us on Instagram and on YouTube.

Recorded at The Newsstand Studios at Rockefeller Center.

Thank you for listening.