In this episode, they chat about:

• why diet culture's all-or-nothing mindset keeps people stuck

• the psychology behind weight loss and body confidence

• letting go of perfectionism, shame, and pass/fail thinking

• treating behavior change as an experiment, not a failure

• why you don't need to change your body to start living fully

Resources + Links:

Visit Lizzie's Website at www.confidentbody.coach

Get Lizzie's Book — LIGHT: The New Psychology of Weight Loss
https://www.amazon.com/LIGHT-New-Psychology-Weight-Loss/dp/B0GGDZJQZT

Connect with Lizzie
Instagram | @coachlizzie.merritt
LinkedIn | Lizzie Merritt, M.Ed.

Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, Sara welcomes guest Lizzie Merritt to discuss the journey of self-discovery and body positivity. Lizzie shares her experiences of overcoming diet culture and learning to love her body through self-acceptance and the scientific method of weight loss. They delve into Lizzie's new book, 'Light: The New Psychology of Weight Loss,' exploring the themes of emotional eating, motivation, and the importance of autonomy in personal health journeys. The conversation emphasizes the need to break free from rigid dieting rules and embrace a more nuanced understanding of body positivity.

Lizzie Merritt is a professional weight loss coach dedicated to helping women feel confident in their bodies and believe in themselves again. After struggling with imposter syndrome and countless diets, she discovered that sustainable weight loss isn't just about food and exercise—but about understanding the brain science and psychology that shape our habits. Lizzie's approach blends science, empathy, and individuality to support clients in overcoming hidden barriers and creating lasting change. She's also a Certified Martha Beck Wayfinder Life Coach, Life Coach School–certified coach, and No BS Advanced Certified Weight Loss Coach—and brings her vibrant personality (from superhero fandom to Spartan races!) to every coaching session.

00:00 Welcome to the Show

01:18 Meet Lizzie Merritt

02:27 Lizzie's Journey to Self-Love

03:09 The Inspiration Behind 'You Are a Miracle'

03:53 Introducing 'Light: The New Psychology of Weight Loss'

06:57 The Nuances of Body Positivity and Diet Culture

09:53 Concluding Thoughts and Gratitude

In this episode, Sara talks about:

• why personal branding matters more heading into 2026

• the rise of a "trust recession"

• AI's impact on credibility and content

• credibility as the new scarce resource

• why sameness—not saturation—is the real problem

• why service providers should not brand like content creators

• the importance of focus and specialization

• why aesthetics don't solve trust problems

• choosing positioning over popularity

• integrity as a long-term brand advantage

• the evolution of personal branding

Resources + Links:

Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit

Show Notes:

In this episode of Chicks Who Give a Hoot, Sara delves into why personal branding is becoming a critical asset this 2026, especially in light of the rise of AI and the erosion of trust. The episode discusses a 'trust recession,' differentiates between branding for service providers and content creators, and highlights why positioning is more important than aesthetics for building credibility and income. She also emphasizes the importance of authenticity, deep experience, and intentional branding in a world where content is abundant but credibility is rare.

00:00 Welcome to the Show

01:18 Introduction to Personal Branding in 2026

02:02 The Trust Recession and AI's Impact

03:05 The Importance of Credibility and Reputation

04:49 Service Providers vs. Content Creators

07:12 The Pitfalls of Relying on Aesthetics

08:00 The Power of Positioning

08:41 Final Thoughts on Personal Branding

A New Season of Chicks Who Give a Hoot: Why We're Going Shorter, Sharper, and More Intentional

In this episode, Sara talks about:

• relaunching the podcast with a clear reset and new direction

• the overwhelm of today's crowded, AI-heavy content landscape

• why the show is shifting to concise, 10-minute episodes

• using a journalism mindset to lead with one strong idea

• focusing each episode on a single, practical takeaway

• centering conversations on business, branding, visibility, and impact

• aligning the new format with the nonprofit mission and respect for listeners' time

Resources + Links:

Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit

Show Notes:

In this episode of Chicks Who Give a Hoot, Sara announces a major format change for the podcast. Moving forward, episodes will be condensed to 10 minutes to deliver focused, actionable insights at the intersection of business, branding, visibility, and impact. This decision comes in response to the overwhelming content ecosystem and the need for clarity and precision. Sara also shares her commitment to serving the audience with meaningful content that respects their time and attention.

01:18 Welcome to a New Season of the Podcast

02:09 The Overwhelming Content Ecosystem

04:25 The Decision to Change the Format

05:31 The New 10-Minute Format

06:42 The Bigger Ecosystem and Substack

07:50 The Nonprofit Mission and Commitment

08:26 What to Expect Moving Forward

09:14 Conclusion