Running a cheer gym isn’t just about great routines and competition wins. It’s about building a business that can grow, evolve and thrive.

In this episode of Cheer: The British Way, Tori and Ant sit down with Rachel Lynch, owner of The Cheerleading CEO, to dive deep into what it really takes to run a successful cheer gym. From leadership and mindset to systems, growth and knowing when to let go. Rachel shares vital advice to help gym owners step into their role as confident, capable business leaders.

Alongside Rachel’s insights, Tori and Ant open up about their own journeys, sharing the lessons, challenges, and decisions that shaped where they are today.

Whether you’re just starting out or ready to level up your gym, this episode is packed with practical advice, honest conversations, and empowering takeaways to help you let go… so your business can grow. 💪✨ #NotJustCheer

🎧 Tune in now and take your cheer business to the next level.

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In this episode of Cheer: The British Way, Ant and Tori tackle one of the most debated questions in the cheerleading world: is allstar cheer actually a sport?

Expect an honest, open discussion as we explore different definitions of sport, common arguments from inside and outside the cheer community, and why this topic continues to divide opinion. Expect strong viewpoints, thoughtful counterarguments, and a few controversial takes along the way.

Whether you firmly believe allstar cheer is a sport, think it isn’t, or sit somewhere in the middle, this episode is guaranteed to get you thinking, and probably talking. #NotJustCheer

✉️ hello@cheerthebritishway.co.uk

In this episode of Cheer: The British Way, we’re joined by Jibreel Rayam, President and Founder of the AIA, for an open and thought-provoking conversation about the future of allstar cheerleading.

Jibreel breaks down what the AIA is, why he founded it, and the gaps he saw within the sport that needed challenging. Together, we explore how allstar cheer can evolve, what change could look like in the UK, and how athletes, coaches, and programme owners may be impacted moving forward.

Co-hosted by Ant Ridgway and Tori Rubin, this episode dives into big questions, honest perspectives, and the bold ideas shaping the next chapter of cheerleading.

Whether you’re an athlete, coach, parent, or fan of the sport, this is a must-listen discussion on where cheer is heading, and how we get there. #NotJustCheer

✉️ hello@cheerthebritishway.co.uk