In this episode of Chat With Sean, I’m joined by Maeva Cifuentes, founder of Flying Cat Marketing, a SaaS-focused SEO agency helping B2B companies adapt to the rapid shift in search driven by AI, LLMs, and evolving user behaviour.

Maeva has built her agency from a background in translation and content into a specialist SEO consultancy, working closely with SaaS brands on content strategy, organic growth, and now AI-era search visibility. In this conversation, she shares how SEO is fundamentally changing and what businesses need to do to stay discoverable in a zero-click, AI-mediated search world.

We look at how traditional keyword-led SEO is breaking down, why customer language is becoming the most important input for content strategy, and how brands need to rethink both content creation and distribution to stay visible across AI systems, search engines, and off-site platforms.

Maeva also breaks down how SaaS companies should approach product-led content, why transparency and clarity are now ranking factors in practice, and how off-site signals like Reddit, LinkedIn, YouTube, and review platforms are increasingly shaping AI understanding of brands.

Maeva discusses:

- How SEO has shifted from keywords to intent and real user language

- Why SaaS companies naturally evolve into niche expertise through case studies

- The move toward product-led content and away from purely educational blogs

- Why AI is taking over top-of-funnel discovery and what that means for content strategy

- The growing importance of off-site signals in shaping brand visibility

- How reporting is evolving beyond traffic into AI visibility and business outcomes

- Why most companies underestimate what “modern SEO” actually requires

Topics covered include:

- The decline of keyword-first SEO strategies

- Voice of customer research from sales calls, support tickets, and communities

- Zero-click search and the shift away from traffic as a core metric

- AI search, prompt-based discovery, and emerging visibility tracking

- Consolidating content and focusing on bottom-of-funnel pages

- Building brand authority across multiple digital platforms

- The role of Reddit, LinkedIn, YouTube, and review sites in AI training signals

- Why SEO now requires cross-functional collaboration across teams

- Challenges of stakeholder buy-in in an AI-driven marketing environment

- How to structure content for both users and AI systems

Connect with Maeva: https://www.linkedin.com/in/maevaeverywhere/

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/